# #e6402d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e6402d`
- RGB: rgb(230, 64, 45)
- HSL: hsl(6, 79%, 54%)
- OKLCH: oklch(0.615 0.206 30.3)
- Relative luminance: 0.2068
- Nearest named color: Bacon Strips (#df3f32, Δ 1.481) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e6402d

## Tints & shades

- Tints (toward white): #e9503f, #eb6556, #ed7668, #f08a7f, #f29b91, #f4aca4, #f7c1bb, #f9d1cd, #fce6e4, #fef7f6
- Shades (toward black): #e02e1a, #c92918, #b22515, #9b2012, #841b10, #6e170d, #57120a, #400d07, #290805, #120402

## Harmonies

- Complementary: #2dd4e6
- Analogous: #e62d77, #e69c2d
- Triadic: #2de640, #402de6
- Split-complementary: #2de69c, #2d77e6
- Tetradic: #77e62d, #2dd4e6, #9c2de6

## Colors that go with #e6402d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e6402d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e6402d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e6402d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e6402d in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Doordash's brand system and Glossier's brand system put Blue beside #e6402d, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e6402d: 4 real palettes, including Diner and Alpine, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e6402d: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e6402d: 20 real palettes, including Postman's brand system and ElevenLabs's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e02e1a (4.59:1); AA: background → #141414 (4.51:1); AAA: text → #a92314 (7.15:1)
- On black (#000000): 5.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ed7264 (7.19:1)

## Brands using this color

- **Todoist** — accent #e44232 (Δ 0.504) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — primary #e44434 (Δ 0.687) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — secondary #e34432 (Δ 0.702) — https://brandsweets.com/colors/brands/todoist-com
- **Google** — secondary #ea4335 (Δ 1.128) — https://brandsweets.com/colors/brands/google-com
- **Hyundai** — secondary #e63312 (Δ 1.908) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Pizza Hut** — primary #ee3124 (Δ 1.96) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e6402d-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e6402d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.