# #e6332d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e6332d`
- RGB: rgb(230, 51, 45)
- HSL: hsl(2, 79%, 54%)
- OKLCH: oklch(0.604 0.215 27.9)
- Relative luminance: 0.1938
- Nearest named color: Bacon Strips (#df3f32, Δ 1.692) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e6332d

## Tints & shades

- Tints (toward white): #e9453f, #eb5b56, #ed6d68, #f0837f, #f29591, #f4a6a4, #f7bdbb, #f9cecd, #fce4e4, #fef6f6
- Shades (toward black): #e0211a, #c91d18, #b21a15, #9b1712, #841310, #6e100d, #570d0a, #400907, #290605, #120302

## Harmonies

- Complementary: #2de0e6
- Analogous: #e62d84, #e6902d
- Triadic: #2de633, #332de6
- Split-complementary: #2de690, #2d84e6
- Tetradic: #84e62d, #2de0e6, #902de6

## Colors that go with #e6332d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e6332d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e6332d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e6332d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e6332d in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e6332d, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e6332d: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e6332d: 19 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e6332d: 7 real palettes, including Google's brand system and Databricks's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e5261f (4.54:1); AA: background → #0d0d0d (4.51:1); AAA: text → #ad1914 (7.18:1)
- On black (#000000): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ee716d (7.22:1)

## Brands using this color

- **Marvel** — accent #e62429 (Δ 1.453) — https://brandsweets.com/colors/brands/marvel-com
- **Pizza Hut** — primary #ee3124 (Δ 1.624) — https://brandsweets.com/colors/brands/pizzahut-com
- **Hyundai** — secondary #e63312 (Δ 1.656) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Pepsi** — secondary #e32934 (Δ 1.682) — https://brandsweets.com/colors/brands/pepsi-com
- **Todoist** — accent #e44232 (Δ 1.829) — https://brandsweets.com/colors/brands/todoist-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.876) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e6332d-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e6332d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.