# #e62894

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e62894`
- RGB: rgb(230, 40, 148)
- HSL: hsl(326, 79%, 53%)
- OKLCH: oklch(0.621 0.236 352.4)
- Relative luminance: 0.2048
- Nearest named color: Fanatic Fuchsia (#ee1199, Δ 2.03) — https://brandsweets.com/colors/fanatic-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e62894

## Tints & shades

- Tints (toward white): #e93f9f, #eb52a8, #ed68b4, #ef7bbd, #f291c8, #f4a4d1, #f7bbdd, #f9cde6, #fce4f1, #fef6fa
- Shades (toward black): #db1a87, #c41779, #ad146b, #97125d, #841052, #6e0d44, #570a36, #400727, #290519, #12020b

## Harmonies

- Complementary: #28e67b
- Analogous: #d928e6, #e62835
- Triadic: #94e628, #2894e6
- Split-complementary: #35e628, #28e6d9
- Tetradic: #e6d928, #28e67b, #2835e6

## Colors that go with #e62894

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #e62894 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #e62894: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e62894: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #e62894 in 3 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e62894: 3 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #e62894 in 3 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #e62894, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #e62894 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db1a87 (4.66:1); AA: background → #121212 (4.55:1); AAA: text → #a91468 (7.03:1)
- On black (#000000): 5.1:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ed64b1 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e62894-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e62894" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.