# #e6281e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e6281e`
- RGB: rgb(230, 40, 30)
- HSL: hsl(3, 80%, 51%)
- OKLCH: oklch(0.596 0.224 29.1)
- Relative luminance: 0.1843
- Nearest named color: Alarm (#ec0003, Δ 1.962) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e6281e

## Tints & shades

- Tints (toward white): #e93e35, #eb5047, #ed655e, #f07b75, #f2918c, #f4a39f, #f7b9b6, #f9cfcd, #fbe0df, #fef6f6
- Shades (toward black): #d32117, #c11e15, #aa1a13, #931710, #81140e, #6a100c, #530d09, #3c0907, #290605, #120302

## Harmonies

- Complementary: #1edce6
- Analogous: #e61e78, #e68c1e
- Triadic: #1ee628, #281ee6
- Split-complementary: #1ee68c, #1e78e6
- Tetradic: #78e61e, #1edce6, #8c1ee6

## Colors that go with #e6281e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e6281e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e6281e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e6281e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e6281e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e6281e in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e6281e, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e6281e: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e6281e: 19 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e62419 (4.53:1); AA: background → #050505 (4.55:1); AAA: text → #ae1b13 (7.08:1)
- On black (#000000): 4.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ee6e68 (7.07:1)

## Brands using this color

- **Marvel** — accent #e62429 (Δ 0.956) — https://brandsweets.com/colors/brands/marvel-com
- **LG** — secondary #ea1917 (Δ 1.096) — https://brandsweets.com/colors/brands/lg-com
- **Walgreens** — secondary #e62600 (Δ 1.107) — https://brandsweets.com/colors/brands/walgreens-com
- **Lenovo** — secondary #e1251b (Δ 1.13) — https://brandsweets.com/colors/brands/lenovo-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.161) — https://brandsweets.com/colors/brands/pizzahut-com
- **Tinder** — secondary #ec180e (Δ 1.361) — https://brandsweets.com/colors/brands/tinder-com
- **Doordash** — secondary #eb1700 (Δ 1.428) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.451) — https://brandsweets.com/colors/brands/databricks-com
- **Hyundai** — secondary #e63312 (Δ 1.48) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Pepsi** — secondary #e32934 (Δ 1.789) — https://brandsweets.com/colors/brands/pepsi-com
- **Twitch** — accent #eb0400 (Δ 1.855) — https://brandsweets.com/colors/brands/twitch-tv
- **Netflix** — primary #e50914 (Δ 1.881) — https://brandsweets.com/colors/brands/netflix
- **JBL** — secondary #df2d00 (Δ 1.93) — https://brandsweets.com/colors/brands/jbl-com
- **Gatorade** — secondary #ea0000 (Δ 1.935) — https://brandsweets.com/colors/brands/gatorade-com
- **Wired** — secondary #eb0000 (Δ 1.945) — https://brandsweets.com/colors/brands/wired-com
- **Lay's** — accent #df2027 (Δ 1.951) — https://brandsweets.com/colors/brands/lays-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.976) — https://brandsweets.com/colors/brands/crowdstrike-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e6281e-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e6281e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.