# #e62019

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e62019`
- RGB: rgb(230, 32, 25)
- HSL: hsl(2, 80%, 50%)
- OKLCH: oklch(0.591 0.228 28.9)
- Relative luminance: 0.1793
- Nearest named color: Alarm (#ec0003, Δ 1.49) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e62019

## Tints & shades

- Tints (toward white): #e83730, #eb4d47, #ed5f5a, #ef7571, #f28b88, #f4a19f, #f7b8b6, #f9cac8, #fbe0df, #fef6f6
- Shades (toward black): #cf1d17, #bc1a15, #a51712, #931510, #7c110e, #650e0b, #530c09, #3c0807, #290605, #120302

## Harmonies

- Complementary: #19dfe6
- Analogous: #e61979, #e68619
- Triadic: #19e620, #2019e6
- Split-complementary: #19e686, #1979e6
- Tetradic: #79e619, #19dfe6, #8619e6

## Colors that go with #e62019

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e62019: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e62019 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e62019 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e62019: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e62019 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e62019, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e62019: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e62019: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae1913 (7.12:1)
- On black (#000000): 4.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ef706c (7.2:1)

## Brands using this color

- **LG** — secondary #ea1917 (Δ 0.774) — https://brandsweets.com/colors/brands/lg-com
- **Lenovo** — secondary #e1251b (Δ 0.947) — https://brandsweets.com/colors/brands/lenovo-com
- **Pizza Hut** — secondary #e91c24 (Δ 0.974) — https://brandsweets.com/colors/brands/pizzahut-com
- **Marvel** — accent #e62429 (Δ 0.994) — https://brandsweets.com/colors/brands/marvel-com
- **Walgreens** — secondary #e62600 (Δ 1.15) — https://brandsweets.com/colors/brands/walgreens-com
- **Databricks** — secondary #eb1600 (Δ 1.155) — https://brandsweets.com/colors/brands/databricks-com
- **Doordash** — secondary #eb1700 (Δ 1.155) — https://brandsweets.com/colors/brands/doordash-com
- **Tinder** — secondary #ec180e (Δ 1.16) — https://brandsweets.com/colors/brands/tinder-com
- **Netflix** — primary #e50914 (Δ 1.25) — https://brandsweets.com/colors/brands/netflix
- **Twitch** — accent #eb0400 (Δ 1.359) — https://brandsweets.com/colors/brands/twitch-tv
- **Gatorade** — secondary #ea0000 (Δ 1.378) — https://brandsweets.com/colors/brands/gatorade-com
- **Wired** — secondary #eb0000 (Δ 1.429) — https://brandsweets.com/colors/brands/wired-com
- **Nintendo** — secondary #e60012 (Δ 1.43) — https://brandsweets.com/colors/brands/nintendo-com
- **WWE** — secondary #e40707 (Δ 1.442) — https://brandsweets.com/colors/brands/wwe-com
- **Vodafone** — primary #e60000 (Δ 1.47) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.47) — https://brandsweets.com/colors/brands/vodafone-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.507) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Lay's** — accent #df2027 (Δ 1.68) — https://brandsweets.com/colors/brands/lays-com
- **Vercel** — danger #ee0000 (Δ 1.727) — https://brandsweets.com/colors/brands/vercel
- **Pinterest** — accent #e60023 (Δ 1.827) — https://brandsweets.com/colors/brands/pinterest-com
- **Toyota** — secondary #e10a1d (Δ 1.892) — https://brandsweets.com/colors/brands/toyota-com
- **Pepsi** — secondary #e32934 (Δ 1.912) — https://brandsweets.com/colors/brands/pepsi-com
- **Pinterest** — primary #e40424 (Δ 1.913) — https://brandsweets.com/colors/brands/pinterest-com
- **Formula 1** — secondary #e10600 (Δ 1.952) — https://brandsweets.com/colors/brands/formula1-com
- **Hyundai** — secondary #e63312 (Δ 1.98) — https://brandsweets.com/colors/brands/hyundaiusa-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e62019-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e62019" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.