# #e5652e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e5652e`
- RGB: rgb(229, 101, 46)
- HSL: hsl(18, 78%, 54%)
- OKLCH: oklch(0.657 0.173 41.6)
- Relative luminance: 0.2616
- Nearest named color: Basketball (#ee6730, Δ 1.792) — https://brandsweets.com/colors/basketball
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e5652e

## Tints & shades

- Tints (toward white): #e77240, #ea8357, #ec9169, #efa180, #f2af92, #f4bca4, #f7cdbb, #f9dacd, #fcebe4, #fef8f6
- Shades (toward black): #de561b, #c84d19, #b14416, #9a3c13, #843310, #6d2a0d, #56210b, #401908, #291005, #120702

## Harmonies

- Complementary: #2eaee5
- Analogous: #e52e53, #e5c12e
- Triadic: #2ee565, #652ee5
- Split-complementary: #2ee5c1, #2e53e5
- Tetradic: #53e52e, #2eaee5, #c12ee5

## Colors that go with #e5652e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e5652e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e5652e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #e5652e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma), Readymag (https://brandsweets.com/colors/brands/readymag-com), Abstract (https://brandsweets.com/colors/brands/abstract-com). — https://brandsweets.com/colors/dodgerblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e5652e in 9 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Glossier's brand system put Blue beside #e5652e, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #e5652e in 4 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e5652e: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #e5652e in 8 real palettes, including Pizza Hut's brand system and Redfin's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c84d19 (4.63:1); AA: background → #242424 (4.61:1); AAA: text → #963a13 (7.21:1)
- On black (#000000): 6.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e87645 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e5652e-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e5652e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.