# #e52e8a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e52e8a`
- RGB: rgb(229, 46, 138)
- HSL: hsl(330, 78%, 54%)
- OKLCH: oklch(0.619 0.226 356.1)
- Relative luminance: 0.2045
- Nearest named color: Fabulous Fuchsia (#ee1188, Δ 2.227) — https://brandsweets.com/colors/fabulous-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e52e8a

## Tints & shades

- Tints (toward white): #e74094, #ea57a1, #ec69ab, #ef80b8, #f292c2, #f4a4cc, #f7bbd9, #f9cde3, #fce4f0, #fef6fa
- Shades (toward black): #de1b7d, #c81970, #b11663, #9a1357, #84104a, #6d0d3d, #560b30, #400824, #290517, #12020a

## Harmonies

- Complementary: #2ee58a
- Analogous: #e52ee5, #e52e2e
- Triadic: #8ae52e, #2e8ae5
- Split-complementary: #2ee52e, #2ee5e5
- Tetradic: #e5e52e, #2ee58a, #2e2ee5

## Colors that go with #e52e8a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #e52e8a in 5 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e52e8a: 5 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #e52e8a in 4 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #e52e8a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #e52e8a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #e52e8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e52e8a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #e52e8a in 3 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #de1b7d (4.61:1); AA: background → #121212 (4.54:1); AAA: text → #a8155e (7.16:1)
- On black (#000000): 5.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ec69ab (7.18:1)

## Brands using this color

- **Ubisoft** — secondary #e43381 (Δ 1.607) — https://brandsweets.com/colors/brands/ubisoft-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e52e8a-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e52e8a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.