# #e52a3f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e52a3f`
- RGB: rgb(229, 42, 63)
- HSL: hsl(353, 78%, 53%)
- OKLCH: oklch(0.599 0.219 22)
- Relative luminance: 0.1867
- Nearest named color: Barberry (#ee1133, Δ 2.067) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e52a3f

## Tints & shades

- Tints (toward white): #e74054, #ea5364, #ec6979, #ef7b89, #f2929d, #f4a4ae, #f7bbc2, #f9cdd2, #fce4e7, #fef6f7
- Shades (toward black): #da1b31, #c3182c, #ac1527, #961322, #84101e, #6d0d19, #560b13, #40080e, #290509, #120204

## Harmonies

- Complementary: #2ae5cf
- Analogous: #e52a9d, #e5712a
- Triadic: #3fe52a, #2a3fe5
- Split-complementary: #2ae571, #2a9de5
- Tetradic: #9de52a, #2ae5cf, #712ae5

## Colors that go with #e52a3f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e52a3f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e52a3f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e52a3f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e52a3f in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e52a3f, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e52a3f: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e52a3f: 18 real palettes, including Costco's brand system and ElevenLabs's brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e52a3f: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e4253b (4.54:1); AA: background → #080808 (4.52:1); AAA: text → #ac1527 (7.26:1)
- On black (#000000): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ed6e7d (7.13:1)

## Brands using this color

- **Pepsi** — secondary #e32934 (Δ 1.179) — https://brandsweets.com/colors/brands/pepsi-com
- **Snyk** — primary #e4344b (Δ 1.406) — https://brandsweets.com/colors/brands/snyk-io
- **Costco** — primary #e31837 (Δ 1.586) — https://brandsweets.com/colors/brands/costco-com
- **Walgreens** — primary #e31836 (Δ 1.609) — https://brandsweets.com/colors/brands/walgreens-com
- **Redfin** — primary #dc3443 (Δ 1.76) — https://brandsweets.com/colors/brands/redfin-com
- **AliExpress** — secondary #ea0934 (Δ 1.901) — https://brandsweets.com/colors/brands/aliexpress-com
- **Marvel** — accent #e62429 (Δ 1.959) — https://brandsweets.com/colors/brands/marvel-com
- **Snyk** — secondary #ec3347 (Δ 1.969) — https://brandsweets.com/colors/brands/snyk-io
- **Redfin** — secondary #e43c44 (Δ 1.977) — https://brandsweets.com/colors/brands/redfin-com

## Curated palettes containing it

- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful
- **Diner** (retro, vivid, playful, bold) — #e63946, #2a9d8f, #f4d35e, #fffdf5, #1d1d1b — Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it. — tool: https://brandsweets.com/palettes/new/e63946-2a9d8f-f4d35e-fffdf5-1d1d1b — collection: https://brandsweets.com/palettes/retro
- **Frost & Ember** (winter, bold, cool, vivid) — #1d3557, #a8dadc, #e63946, #f1faee — Navy and frost with one ember red — the classic cold-with-a-warm-accent structure, borrowed from a thousand ski posters. — tool: https://brandsweets.com/palettes/new/1d3557-a8dadc-e63946-f1faee — collection: https://brandsweets.com/palettes/winter
- **Tequila Sunrise** (sunset, vivid, bold, warm) — #e63946, #ff9f1c, #ffd60a, #fffaf3, #2a1a0e — Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once. — tool: https://brandsweets.com/palettes/new/e63946-ff9f1c-ffd60a-fffaf3-2a1a0e — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e52a3f-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e52a3f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.