# #e52a33

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e52a33`
- RGB: rgb(229, 42, 51)
- HSL: hsl(357, 78%, 53%)
- OKLCH: oklch(0.597 0.219 25.2)
- Relative luminance: 0.1855
- Nearest named color: Barberry (#ee1133, Δ 2.058) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e52a33

## Tints & shades

- Tints (toward white): #e74049, #ea535a, #ec6970, #ef7b81, #f29297, #f4a4a8, #f7bbbe, #f9cdcf, #fce4e5, #fef6f6
- Shades (toward black): #da1b24, #c31821, #ac151d, #961319, #841016, #6d0d12, #560b0e, #40080b, #290507, #120203

## Harmonies

- Complementary: #2ae5db
- Analogous: #e52a90, #e57e2a
- Triadic: #33e52a, #2a33e5
- Split-complementary: #2ae57e, #2a90e5
- Tetradic: #90e52a, #2ae5db, #7e2ae5

## Colors that go with #e52a33

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e52a33: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e52a33 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e52a33: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e52a33 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e52a33, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e52a33: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e52a33: 18 real palettes, including Costco's brand system and Netflix's brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e52a33: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e4252f (4.56:1); AA: background → #050505 (4.57:1); AAA: text → #ac151d (7.29:1)
- On black (#000000): 4.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ed6e74 (7.08:1)

## Brands using this color

- **Pepsi** — secondary #e32934 (Δ 0.462) — https://brandsweets.com/colors/brands/pepsi-com
- **Marvel** — accent #e62429 (Δ 0.828) — https://brandsweets.com/colors/brands/marvel-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.378) — https://brandsweets.com/colors/brands/pizzahut-com
- **Walgreens** — primary #e31836 (Δ 1.756) — https://brandsweets.com/colors/brands/walgreens-com
- **Costco** — primary #e31837 (Δ 1.806) — https://brandsweets.com/colors/brands/costco-com
- **Lay's** — accent #df2027 (Δ 1.85) — https://brandsweets.com/colors/brands/lays-com
- **Lenovo** — secondary #e1251b (Δ 1.975) — https://brandsweets.com/colors/brands/lenovo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e52a33-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e52a33" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.