# #e5280b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e5280b`
- RGB: rgb(229, 40, 11)
- HSL: hsl(8, 91%, 47%)
- OKLCH: oklch(0.593 0.224 31.2)
- Relative luminance: 0.182
- Nearest named color: Alarm (#ec0003, Δ 2.076) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e5280b

## Tints & shades

- Tints (toward white): #f43315, #f5482e, #f65d46, #f7735e, #f98c7b, #faa194, #fbb7ac, #fcccc5, #fde1dd, #fff6f5
- Shades (toward black): #d1240a, #b92009, #a61d08, #921907, #7f1606, #661205, #530e04, #3f0b03, #270702, #130301

## Harmonies

- Complementary: #0bc8e5
- Analogous: #e50b5b, #e5950b
- Triadic: #0be528, #280be5
- Split-complementary: #0be595, #0b5be5
- Tetradic: #5be50b, #0bc8e5, #950be5

## Colors that go with #e5280b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e5280b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e5280b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e5280b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e5280b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e5280b in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e5280b, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e5280b: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e5280b: 19 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa1e08 (7.25:1)
- On black (#000000): 4.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f76a55 (7.15:1)

## Brands using this color

- **Walgreens** — secondary #e62600 (Δ 0.318) — https://brandsweets.com/colors/brands/walgreens-com
- **Hyundai** — secondary #e63312 (Δ 1.188) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Lenovo** — secondary #e1251b (Δ 1.194) — https://brandsweets.com/colors/brands/lenovo-com
- **JBL** — secondary #df2d00 (Δ 1.26) — https://brandsweets.com/colors/brands/jbl-com
- **Doordash** — secondary #eb1700 (Δ 1.371) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.403) — https://brandsweets.com/colors/brands/databricks-com
- **LG** — secondary #ea1917 (Δ 1.49) — https://brandsweets.com/colors/brands/lg-com
- **Tinder** — secondary #ec180e (Δ 1.564) — https://brandsweets.com/colors/brands/tinder-com
- **Marvel** — accent #e62429 (Δ 1.784) — https://brandsweets.com/colors/brands/marvel-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.877) — https://brandsweets.com/colors/brands/pizzahut-com
- **Twitch** — accent #eb0400 (Δ 1.899) — https://brandsweets.com/colors/brands/twitch-tv
- **Gatorade** — secondary #ea0000 (Δ 1.967) — https://brandsweets.com/colors/brands/gatorade-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e5280b-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e5280b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.