# #e52406

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e52406`
- RGB: rgb(229, 36, 6)
- HSL: hsl(8, 95%, 46%)
- OKLCH: oklch(0.591 0.226 31.1)
- Relative luminance: 0.1793
- Nearest named color: Alarm (#ec0003, Δ 1.854) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e52406

## Tints & shades

- Tints (toward white): #f92b0b, #f94124, #fa5b42, #fb705b, #fb8674, #fc9b8d, #fdb1a5, #fdcbc3, #fee1dc, #fff6f5
- Shades (toward black): #d12005, #bd1d05, #a41a04, #901604, #7c1303, #681003, #550d02, #3c0902, #280601, #140301

## Harmonies

- Complementary: #06c7e5
- Analogous: #e50658, #e59306
- Triadic: #06e524, #2406e5
- Split-complementary: #06e593, #0658e5
- Tetradic: #58e506, #06c7e5, #9306e5

## Colors that go with #e52406

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e52406: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e52406 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e52406 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e52406: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e52406 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e52406, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e52406: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e52406: 19 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae1b04 (7.1:1)
- On black (#000000): 4.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fb6851 (7.2:1)

## Brands using this color

- **Walgreens** — secondary #e62600 (Δ 0.372) — https://brandsweets.com/colors/brands/walgreens-com
- **Lenovo** — secondary #e1251b (Δ 1.097) — https://brandsweets.com/colors/brands/lenovo-com
- **Doordash** — secondary #eb1700 (Δ 1.222) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.244) — https://brandsweets.com/colors/brands/databricks-com
- **JBL** — secondary #df2d00 (Δ 1.315) — https://brandsweets.com/colors/brands/jbl-com
- **LG** — secondary #ea1917 (Δ 1.373) — https://brandsweets.com/colors/brands/lg-com
- **Tinder** — secondary #ec180e (Δ 1.47) — https://brandsweets.com/colors/brands/tinder-com
- **Hyundai** — secondary #e63312 (Δ 1.519) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Twitch** — accent #eb0400 (Δ 1.658) — https://brandsweets.com/colors/brands/twitch-tv
- **Gatorade** — secondary #ea0000 (Δ 1.697) — https://brandsweets.com/colors/brands/gatorade-com
- **WWE** — secondary #e40707 (Δ 1.705) — https://brandsweets.com/colors/brands/wwe-com
- **Vodafone** — primary #e60000 (Δ 1.721) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.721) — https://brandsweets.com/colors/brands/vodafone-com
- **Wired** — secondary #eb0000 (Δ 1.752) — https://brandsweets.com/colors/brands/wired-com
- **Netflix** — primary #e50914 (Δ 1.771) — https://brandsweets.com/colors/brands/netflix
- **Marvel** — accent #e62429 (Δ 1.788) — https://brandsweets.com/colors/brands/marvel-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.814) — https://brandsweets.com/colors/brands/pizzahut-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.829) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Nintendo** — secondary #e60012 (Δ 1.952) — https://brandsweets.com/colors/brands/nintendo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e52406-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e52406" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.