# #e52210

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e52210`
- RGB: rgb(229, 34, 16)
- HSL: hsl(5, 87%, 48%)
- OKLCH: oklch(0.59 0.227 30.1)
- Relative luminance: 0.1784
- Nearest named color: Alarm (#ec0003, Δ 1.676) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e52210

## Tints & shades

- Tints (toward white): #ef301f, #f14637, #f35c4f, #f47266, #f6887e, #f89e96, #f9b4ae, #fbcac6, #fde0de, #fef6f5
- Shades (toward black): #d21f0f, #ba1b0d, #a7190c, #8f150a, #7c1209, #690f07, #510c06, #3e0904, #260603, #130301

## Harmonies

- Complementary: #10d3e5
- Analogous: #e51069, #e58c10
- Triadic: #10e522, #2210e5
- Split-complementary: #10e58c, #1069e5
- Tetradic: #69e510, #10d3e5, #8c10e5

## Colors that go with #e52210

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e52210: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e52210 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e52210 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e52210: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e52210 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e52210, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e52210: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e52210: 19 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b01a0c (7:1)
- On black (#000000): 4.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f4695d (7.03:1)

## Brands using this color

- **Walgreens** — secondary #e62600 (Δ 0.727) — https://brandsweets.com/colors/brands/walgreens-com
- **Lenovo** — secondary #e1251b (Δ 0.858) — https://brandsweets.com/colors/brands/lenovo-com
- **LG** — secondary #ea1917 (Δ 1.117) — https://brandsweets.com/colors/brands/lg-com
- **Doordash** — secondary #eb1700 (Δ 1.174) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.184) — https://brandsweets.com/colors/brands/databricks-com
- **Tinder** — secondary #ec180e (Δ 1.343) — https://brandsweets.com/colors/brands/tinder-com
- **Marvel** — accent #e62429 (Δ 1.443) — https://brandsweets.com/colors/brands/marvel-com
- **Netflix** — primary #e50914 (Δ 1.449) — https://brandsweets.com/colors/brands/netflix
- **WWE** — secondary #e40707 (Δ 1.466) — https://brandsweets.com/colors/brands/wwe-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.474) — https://brandsweets.com/colors/brands/pizzahut-com
- **Twitch** — accent #eb0400 (Δ 1.494) — https://brandsweets.com/colors/brands/twitch-tv
- **Gatorade** — secondary #ea0000 (Δ 1.508) — https://brandsweets.com/colors/brands/gatorade-com
- **Vodafone** — primary #e60000 (Δ 1.508) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.508) — https://brandsweets.com/colors/brands/vodafone-com
- **JBL** — secondary #df2d00 (Δ 1.551) — https://brandsweets.com/colors/brands/jbl-com
- **Wired** — secondary #eb0000 (Δ 1.576) — https://brandsweets.com/colors/brands/wired-com
- **Nintendo** — secondary #e60012 (Δ 1.643) — https://brandsweets.com/colors/brands/nintendo-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.667) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Hyundai** — secondary #e63312 (Δ 1.741) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Formula 1** — secondary #e10600 (Δ 1.872) — https://brandsweets.com/colors/brands/formula1-com
- **Lay's** — accent #df2027 (Δ 1.873) — https://brandsweets.com/colors/brands/lays-com
- **Vercel** — danger #ee0000 (Δ 1.902) — https://brandsweets.com/colors/brands/vercel

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e52210-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e52210" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.