# #e5102c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e5102c`
- RGB: rgb(229, 16, 44)
- HSL: hsl(352, 87%, 48%)
- OKLCH: oklch(0.585 0.232 24.4)
- Relative luminance: 0.1721
- Nearest named color: Barberry (#ee1133, Δ 1.937) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e5102c

## Tints & shades

- Tints (toward white): #ef1f3b, #f13750, #f34f64, #f46679, #f67e8e, #f896a3, #f9aeb8, #fbc6cd, #fddee2, #fef5f7
- Shades (toward black): #d20f29, #ba0d24, #a70c20, #8f0a1c, #7c0918, #690714, #510610, #3e040c, #260307, #130104

## Harmonies

- Complementary: #10e5c8
- Analogous: #e51097, #e55e10
- Triadic: #2ce510, #102ce5
- Split-complementary: #10e55e, #1097e5
- Tetradic: #97e510, #10e5c8, #5e10e5

## Colors that go with #e5102c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e5102c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e5102c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e5102c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e5102c in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e5102c, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e5102c: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e5102c: 18 real palettes, including Costco's brand system and Netflix's brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e5102c: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b00c22 (7.19:1)
- On black (#000000): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea102d (4.61:1); AA: background → #fafafa (4.53:1); AAA: text → #f46679 (7.02:1)

## Brands using this color

- **KFC** — primary #e4002b (Δ 0.642) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 0.642) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 0.642) — https://brandsweets.com/colors/brands/nascar-com
- **Formula 1** — accent #e8002d (Δ 0.69) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — accent #e60023 (Δ 0.709) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — primary #e40424 (Δ 0.711) — https://brandsweets.com/colors/brands/pinterest-com
- **Walgreens** — primary #e31836 (Δ 0.918) — https://brandsweets.com/colors/brands/walgreens-com
- **Pringles** — secondary #ea002a (Δ 0.954) — https://brandsweets.com/colors/brands/pringles-com
- **Costco** — primary #e31837 (Δ 1.008) — https://brandsweets.com/colors/brands/costco-com
- **AliExpress** — secondary #ea0934 (Δ 1.247) — https://brandsweets.com/colors/brands/aliexpress-com
- **Toyota** — secondary #e10a1d (Δ 1.392) — https://brandsweets.com/colors/brands/toyota-com
- **Tiffany & Co.** — secondary #e50739 (Δ 1.405) — https://brandsweets.com/colors/brands/tiffany-com
- **Lay's** — accent #df2027 (Δ 1.448) — https://brandsweets.com/colors/brands/lays-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.478) — https://brandsweets.com/colors/brands/pizzahut-com
- **Marvel** — accent #e62429 (Δ 1.483) — https://brandsweets.com/colors/brands/marvel-com
- **Netflix** — primary #e50914 (Δ 1.525) — https://brandsweets.com/colors/brands/netflix
- **Pepsi** — secondary #e32934 (Δ 1.566) — https://brandsweets.com/colors/brands/pepsi-com
- **Nintendo** — secondary #e60012 (Δ 1.567) — https://brandsweets.com/colors/brands/nintendo-com
- **Mattel** — secondary #ee0024 (Δ 1.771) — https://brandsweets.com/colors/brands/mattel-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.784) — https://brandsweets.com/colors/brands/target-com
- **Wendy's** — primary #dd1438 (Δ 1.947) — https://brandsweets.com/colors/brands/wendys-com
- **WWE** — secondary #e40707 (Δ 1.998) — https://brandsweets.com/colors/brands/wwe-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e5102c-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e5102c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.