# #e490ea

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e490ea`
- RGB: rgb(228, 144, 234)
- HSL: hsl(296, 68%, 74%)
- OKLCH: oklch(0.77 0.153 324.6)
- Relative luminance: 0.4238
- Nearest named color: Frail Fuchsia (#ee88ee, Δ 2.448) — https://brandsweets.com/colors/frail-fuchsia
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/e490ea

## Tints & shades

- Tints (toward white): #e698eb, #e9a5ee, #ebaeef, #eebaf2, #f0c3f4, #f2ccf5, #f6d8f8, #f8e1f9, #fbeefc, #fdf6fd
- Shades (toward black): #dc72e4, #d554de, #ce36d9, #ba26c5, #9e20a7, #821a89, #65146b, #490f4d, #2d092f, #100311

## Harmonies

- Complementary: #96ea90
- Analogous: #b790ea, #ea90c3
- Triadic: #eae490, #90eae4
- Split-complementary: #c3ea90, #90eab7
- Tetradic: #eab790, #96ea90, #90c3ea

## Colors that go with #e490ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #e490ea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Taupe** #483c32 [pool] — Taupe is paired with #e490ea in 4 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #e490ea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #e490ea, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Dark Turquoise** #00ced1 [harmony, pool: triadic] — Dark Turquoise completes a triad with #e490ea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/darkturquoise
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #e490ea: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #e490ea: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #e490ea, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c728d2 (4.5:1); AA: background → #424242 (4.53:1); AAA: text → #961e9f (7.04:1); AAA: background → #242424 (7:1)
- On black (#000000): 9.48:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e490ea-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e490ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.