# #e490b7

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e490b7`
- RGB: rgb(228, 144, 183)
- HSL: hsl(332, 61%, 73%)
- OKLCH: oklch(0.75 0.112 350.8)
- Relative luminance: 0.3986
- Nearest named color: Foxy Pink (#db95ab, Δ 2.805) — https://brandsweets.com/colors/foxy-pink
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e490b7

## Tints & shades

- Tints (toward white): #e79cbf, #e9a5c5, #ecb1cd, #eeb9d2, #f1c6da, #f3cedf, #f6dae7, #f8e2ec, #fbeff4, #fdf7fa
- Shades (toward black): #dd73a5, #d65792, #cf3a80, #b92d6e, #a0275f, #83204e, #67193d, #4a122c, #2d0b1b, #10040a

## Harmonies

- Complementary: #90e4bd
- Analogous: #e490e1, #e49390
- Triadic: #b7e490, #90b7e4
- Split-complementary: #90e493, #90e1e4
- Tetradic: #e1e490, #90e4bd, #9390e4

## Colors that go with #e490b7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e490b7: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Railway's brand system put Midnight Blue beside #e490b7, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #e490b7: 5 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #e490b7: 4 real palettes, including Polaroid and Garden Wedding, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 5 real palettes, including Dusty Blue and Midnight Luxe put Slate Gray beside #e490b7, as the lead colour. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Greige (https://brandsweets.com/palettes/neutral#greige), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #e490b7 in 15 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #e490b7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #e490b7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf3a80 (4.6:1); AA: background → #3d3d3d (4.64:1); AAA: text → #a0275f (7.12:1); AAA: background → #1f1f1f (7.04:1)
- On black (#000000): 8.97:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e490b7-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e490b7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.