# #e4678d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e4678d`
- RGB: rgb(228, 103, 141)
- HSL: hsl(342, 70%, 65%)
- OKLCH: oklch(0.676 0.159 3.2)
- Relative luminance: 0.2812
- Nearest named color: palevioletred (#db7093, Δ 2.213) — https://brandsweets.com/colors/palevioletred
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e4678d

## Tints & shades

- Tints (toward white): #e77497, #ea86a4, #ec93ad, #eea0b7, #f1b1c4, #f4bece, #f6cbd8, #f8d8e2, #fbe9ef, #fdf6f8
- Shades (toward black): #e04d79, #db3366, #cc2456, #b21f4b, #981b40, #791533, #5f1128, #450c1d, #2b0812, #110307

## Harmonies

- Complementary: #67e4bf
- Analogous: #e467cb, #e48067
- Triadic: #8de467, #678de4
- Split-complementary: #67e480, #67cbe4
- Tetradic: #cbe467, #67e4bf, #8067e4

## Colors that go with #e4678d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e4678d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Harbour (https://brandsweets.com/palettes/cool#harbour), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e4678d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e4678d in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Redfin's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #e4678d in 4 real palettes, including Tequila Sunrise and Streetwear, as the accent. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Streetwear (https://brandsweets.com/palettes/bold#streetwear), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #e4678d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/mediumseagreen
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Lido and Crayon Box put Mustard Yellow beside #e4678d, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #e4678d in 4 real palettes, including Roblox's brand system and Ubisoft's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Zed (https://brandsweets.com/colors/brands/zed-dev), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #e4678d in 12 real palettes, including Raycast's brand system and Airbnb's brand system, as the text colour against it. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da2f62 (4.6:1); AA: background → #292929 (4.59:1); AAA: text → #a91e48 (7.08:1)
- On black (#000000): 6.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e67093 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e4678d-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e4678d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.