# #e44a3f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e44a3f`
- RGB: rgb(228, 74, 63)
- HSL: hsl(4, 75%, 57%)
- OKLCH: oklch(0.624 0.192 28.1)
- Relative luminance: 0.2175
- Nearest named color: Blazing (#e94e41, Δ 1.284) — https://brandsweets.com/colors/blazing
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e44a3f

## Tints & shades

- Tints (toward white): #e65b51, #e96c63, #eb7d75, #ee8d87, #f1a29d, #f4b3af, #f6c4c1, #f9d5d2, #fbe6e4, #fef7f6
- Shades (toward black): #e03529, #cd291d, #b7251a, #a12017, #8a1c14, #701610, #59120d, #430d0a, #280806, #120403

## Harmonies

- Complementary: #3fd9e4
- Analogous: #e43f86, #e49c3f
- Triadic: #3fe44a, #4a3fe4
- Split-complementary: #3fe49c, #3f86e4
- Tetradic: #86e43f, #3fd9e4, #9c3fe4

## Colors that go with #e44a3f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e44a3f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e44a3f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e44a3f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e44a3f in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #e44a3f, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e44a3f: 6 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e44a3f: 20 real palettes, including Postman's brand system and ElevenLabs's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e44a3f: 8 real palettes, including Google's brand system and Figma's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit), Databricks (https://brandsweets.com/colors/brands/databricks-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e03124 (4.53:1); AA: background → #171717 (4.57:1); AAA: text → #aa2218 (7.12:1)
- On black (#000000): 5.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ea746c (7.21:1)

## Brands using this color

- **Todoist** — primary #e44434 (Δ 1.152) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — secondary #e34432 (Δ 1.33) — https://brandsweets.com/colors/brands/todoist-com
- **Google** — secondary #ea4335 (Δ 1.412) — https://brandsweets.com/colors/brands/google-com
- **Todoist** — accent #e44232 (Δ 1.424) — https://brandsweets.com/colors/brands/todoist-com
- **The Ordinary** — secondary #e83f42 (Δ 1.807) — https://brandsweets.com/colors/brands/theordinary-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e44a3f-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e44a3f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.