# #e4252b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e4252b`
- RGB: rgb(228, 37, 43)
- HSL: hsl(358, 78%, 52%)
- OKLCH: oklch(0.592 0.222 26.3)
- Relative luminance: 0.1799
- Nearest named color: Barberry (#ee1133, Δ 2.26) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e4252b

## Tints & shades

- Tints (toward white): #e73c42, #e94e53, #ec6569, #ee777b, #f18e91, #f4a4a7, #f6b6b8, #f9cdcf, #fbdfe0, #fef6f6
- Shades (toward black): #d51a21, #bf181d, #ac151a, #961317, #7f1013, #680d10, #520a0c, #40080a, #290506, #120203

## Harmonies

- Complementary: #25e4de
- Analogous: #e4258b, #e47e25
- Triadic: #2be425, #252be4
- Split-complementary: #25e47e, #258be4
- Tetradic: #8be425, #25e4de, #7e25e4

## Colors that go with #e4252b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e4252b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e4252b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e4252b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e4252b in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e4252b, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e4252b: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e4252b: 18 real palettes, including Netflix's brand system and Costco's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e4252b: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ac151a (7.3:1)
- On black (#000000): 4.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ed6e72 (7.07:1)

## Brands using this color

- **Marvel** — accent #e62429 (Δ 0.403) — https://brandsweets.com/colors/brands/marvel-com
- **Pepsi** — secondary #e32934 (Δ 0.755) — https://brandsweets.com/colors/brands/pepsi-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.028) — https://brandsweets.com/colors/brands/pizzahut-com
- **Lay's** — accent #df2027 (Δ 1.225) — https://brandsweets.com/colors/brands/lays-com
- **Lenovo** — secondary #e1251b (Δ 1.288) — https://brandsweets.com/colors/brands/lenovo-com
- **LG** — secondary #ea1917 (Δ 1.557) — https://brandsweets.com/colors/brands/lg-com
- **Codecademy** — accent #dc2626 (Δ 1.649) — https://brandsweets.com/colors/brands/codecademy-com
- **Walgreens** — primary #e31836 (Δ 1.7) — https://brandsweets.com/colors/brands/walgreens-com
- **Pinterest** — primary #e40424 (Δ 1.712) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — accent #e60023 (Δ 1.715) — https://brandsweets.com/colors/brands/pinterest-com
- **Netflix** — primary #e50914 (Δ 1.746) — https://brandsweets.com/colors/brands/netflix
- **Costco** — primary #e31837 (Δ 1.783) — https://brandsweets.com/colors/brands/costco-com
- **Pringles** — secondary #ea002a (Δ 1.858) — https://brandsweets.com/colors/brands/pringles-com
- **Formula 1** — accent #e8002d (Δ 1.891) — https://brandsweets.com/colors/brands/formula1-com
- **Toyota** — secondary #e10a1d (Δ 1.907) — https://brandsweets.com/colors/brands/toyota-com
- **Nintendo** — secondary #e60012 (Δ 1.934) — https://brandsweets.com/colors/brands/nintendo-com
- **KFC** — primary #e4002b (Δ 1.962) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.962) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.962) — https://brandsweets.com/colors/brands/nascar-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e4252b-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e4252b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.