# #e40719

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e40719`
- RGB: rgb(228, 7, 25)
- HSL: hsl(355, 94%, 46%)
- OKLCH: oklch(0.579 0.234 27.3)
- Relative luminance: 0.1672
- Nearest named color: Alarm (#ec0003, Δ 1.722) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e40719

## Tints & shades

- Tints (toward white): #f80d20, #f82537, #f94352, #fa5c69, #fb7480, #fb8d96, #fca6ad, #fdc4c8, #fedcdf, #fff5f6
- Shades (toward black): #d00617, #bc0615, #a30512, #8f0410, #7c040e, #68030c, #540309, #3b0207, #280104, #140102

## Harmonies

- Complementary: #07e4d1
- Analogous: #e40788, #e46307
- Triadic: #19e407, #0719e4
- Split-complementary: #07e463, #0788e4
- Tetradic: #88e407, #07e4d1, #6307e4

## Colors that go with #e40719

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e40719: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e40719 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e40719: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e40719 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e40719, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e40719: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e40719: 18 real palettes, including Netflix's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e40719: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b20614 (7.17:1)
- On black (#000000): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e9071a (4.51:1); AA: background → #f7f7f7 (4.51:1); AAA: text → #fa6672 (7.21:1)

## Brands using this color

- **Netflix** — primary #e50914 (Δ 0.359) — https://brandsweets.com/colors/brands/netflix
- **Nintendo** — secondary #e60012 (Δ 0.461) — https://brandsweets.com/colors/brands/nintendo-com
- **Toyota** — secondary #e10a1d (Δ 0.619) — https://brandsweets.com/colors/brands/toyota-com
- **WWE** — secondary #e40707 (Δ 0.717) — https://brandsweets.com/colors/brands/wwe-com
- **Pinterest** — primary #e40424 (Δ 0.752) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — accent #e60023 (Δ 0.813) — https://brandsweets.com/colors/brands/pinterest-com
- **Vodafone** — primary #e60000 (Δ 0.918) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 0.918) — https://brandsweets.com/colors/brands/vodafone-com
- **Formula 1** — secondary #e10600 (Δ 1.13) — https://brandsweets.com/colors/brands/formula1-com
- **Lay's** — accent #df2027 (Δ 1.367) — https://brandsweets.com/colors/brands/lays-com
- **KFC** — primary #e4002b (Δ 1.373) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.373) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.373) — https://brandsweets.com/colors/brands/nascar-com
- **Gatorade** — secondary #ea0000 (Δ 1.417) — https://brandsweets.com/colors/brands/gatorade-com
- **Pinterest** — secondary #dd0e0e (Δ 1.504) — https://brandsweets.com/colors/brands/pinterest-com
- **Wired** — secondary #eb0000 (Δ 1.584) — https://brandsweets.com/colors/brands/wired-com
- **Lenovo** — secondary #e1251b (Δ 1.594) — https://brandsweets.com/colors/brands/lenovo-com
- **Twitch** — accent #eb0400 (Δ 1.634) — https://brandsweets.com/colors/brands/twitch-tv
- **Pizza Hut** — secondary #e91c24 (Δ 1.658) — https://brandsweets.com/colors/brands/pizzahut-com
- **Formula 1** — accent #e8002d (Δ 1.692) — https://brandsweets.com/colors/brands/formula1-com
- **LG** — secondary #ea1917 (Δ 1.693) — https://brandsweets.com/colors/brands/lg-com
- **Budweiser** — primary #dc041c (Δ 1.7) — https://brandsweets.com/colors/brands/budweiser-com
- **Pringles** — secondary #ea002a (Δ 1.707) — https://brandsweets.com/colors/brands/pringles-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.759) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Marvel** — accent #e62429 (Δ 1.792) — https://brandsweets.com/colors/brands/marvel-com
- **Codecademy** — accent #dc2626 (Δ 1.912) — https://brandsweets.com/colors/brands/codecademy-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.94) — https://brandsweets.com/colors/brands/target-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.946) — https://brandsweets.com/colors/brands/maccosmetics-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e40719-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e40719" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.