# #e40186

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e40186`
- RGB: rgb(228, 1, 134)
- HSL: hsl(325, 99%, 45%)
- OKLCH: oklch(0.6 0.246 355.5)
- Relative luminance: 0.1824
- Nearest named color: Benevolent Pink (#dd1188, Δ 1.376) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e40186

## Tints & shades

- Tints (toward white): #fe0195, #fe20a1, #fe39ac, #fe52b7, #fe71c3, #fe8ace, #ffa4d9, #ffbde3, #ffdbf0, #fff5fb
- Shades (toward black): #d0017a, #bc016e, #a70162, #930156, #7f014a, #65013b, #510030, #3d0024, #290018, #14000c

## Harmonies

- Complementary: #01e460
- Analogous: #d101e4, #e40114
- Triadic: #86e401, #0186e4
- Split-complementary: #14e401, #01e4d1
- Tetradic: #e4d101, #01e460, #0114e4

## Colors that go with #e40186

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #e40186's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e40186: 4 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #e40186 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #e40186 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #e40186: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e40186: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #e40186 in 3 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Taupe** #483c32 [pool] — Taupe is paired with #e40186 in 3 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.52:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad0165 (7.07:1)
- On black (#000000): 4.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe52b7 (7.1:1)

## Brands using this color

- **NYX Cosmetics** — accent #e0008c (Δ 1.341) — https://brandsweets.com/colors/brands/nyxcosmetics-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e40186-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e40186" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.