# #e3969d

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e3969d`
- RGB: rgb(227, 150, 157)
- HSL: hsl(355, 58%, 74%)
- OKLCH: oklch(0.752 0.093 13.6)
- Relative luminance: 0.4058
- Nearest named color: Blush Bomb (#dd99aa, Δ 1.898) — https://brandsweets.com/colors/blush-bomb
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/e3969d

## Tints & shades

- Tints (toward white): #e59ea4, #e9aab0, #ebb2b7, #eebfc2, #f0c7ca, #f2cfd2, #f5dbdd, #f8e3e5, #fbeff0, #fdf7f7
- Shades (toward black): #dc7a82, #d45e68, #cd424d, #b9313d, #9d2a33, #81222a, #651b21, #491318, #2c0c0e, #100405

## Harmonies

- Complementary: #96e3dd
- Analogous: #e396c3, #e3b696
- Triadic: #9de396, #969de3
- Split-complementary: #96e3b6, #96c3e3
- Tetradic: #c3e396, #96e3dd, #b696e3

## Colors that go with #e3969d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e3969d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #e3969d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/skyblue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #e3969d in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Darkroom put Champagne beside #e3969d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #e3969d: 5 real palettes, including Bramble and Clean Beauty, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #e3969d in 5 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Eggplant** #614051 [pool] — Eggplant shows up next to #e3969d in 4 real palettes, including Blush and Bramble, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/eggplant
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #e3969d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Scale AI (https://brandsweets.com/colors/brands/scale-com). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ce4651 (4.55:1); AA: background → #404040 (4.5:1); AAA: text → #a12b35 (7.21:1); AAA: background → #1f1f1f (7.15:1)
- On black (#000000): 9.12:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e3969d-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e3969d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.