# #e364b4

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e364b4`
- RGB: rgb(227, 100, 180)
- HSL: hsl(322, 69%, 64%)
- OKLCH: oklch(0.684 0.181 344.3)
- Relative luminance: 0.2874
- Nearest named color: Barbiecore (#e15acb, Δ 4.435) — https://brandsweets.com/colors/barbiecore
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e364b4

## Tints & shades

- Tints (toward white): #e571ba, #e882c3, #ea8fc9, #eea0d1, #f0add7, #f2bade, #f6cbe6, #f8d8ec, #fbe9f5, #fdf6fb
- Shades (toward black): #de4aa8, #d9309b, #c6248b, #ac2079, #931b67, #791655, #5f1142, #450d30, #2b081e, #11030c

## Harmonies

- Complementary: #64e392
- Analogous: #d264e3, #e36475
- Triadic: #b4e364, #64b4e3
- Split-complementary: #75e364, #64e3d2
- Tetradic: #e3d264, #64e392, #6475e3

## Colors that go with #e364b4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #e364b4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e364b4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #e364b4 in 3 real palettes, including Sentry's brand system and Netlify's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #e364b4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e364b4 in two real palettes: Target : Expect More. Pay Less.'s brand system and The Ordinary's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e364b4: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #e364b4 in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #e364b4 in two real palettes: Meadow and Loom's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d72897 (4.53:1); AA: background → #2b2b2b (4.55:1); AAA: text → #9f1d70 (7.28:1)
- On black (#000000): 6.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e46cb8 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e364b4-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e364b4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.