# #e33178

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e33178`
- RGB: rgb(227, 49, 120)
- HSL: hsl(336, 76%, 54%)
- OKLCH: oklch(0.612 0.216 2.7)
- Relative luminance: 0.1988
- Nearest named color: Amor (#ee3377, Δ 2.292) — https://brandsweets.com/colors/amor
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e33178

## Tints & shades

- Tints (toward white): #e54384, #e85992, #eb6b9e, #ee81ad, #f093b8, #f3a5c4, #f6bcd3, #f8cedf, #fbe4ed, #fef6f9
- Shades (toward black): #dc1e6a, #c51b5f, #af1854, #99154a, #82123f, #6c0f34, #550c29, #3f091e, #280613, #120209

## Harmonies

- Complementary: #31e39c
- Analogous: #e331d1, #e34231
- Triadic: #78e331, #3178e3
- Split-complementary: #31e342, #31d1e3
- Tetradic: #d1e331, #31e39c, #4231e3

## Colors that go with #e33178

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e33178: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: analogous] — Orange Red is #e33178's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Todoist (https://brandsweets.com/colors/brands/todoist-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Databricks (https://brandsweets.com/colors/brands/databricks-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/orangered
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #e33178 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e33178 in 4 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #e33178, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e33178: 13 real palettes, including Ulta Beauty's brand system and Maybelline's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #e33178: 5 real palettes, including Wendy's's brand system and Huawei's brand system, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Huawei (https://brandsweets.com/colors/brands/huawei-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick
- **Gold** #ffd700 [pool] — Gold shows up next to #e33178 in 7 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e01f6c (4.58:1); AA: background → #0f0f0f (4.54:1); AAA: text → #ab1752 (7.06:1)
- On black (#000000): 4.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #eb6b9e (7.13:1)

## Brands using this color

- **Ubisoft** — secondary #e43381 (Δ 1.298) — https://brandsweets.com/colors/brands/ubisoft-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e33178-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e33178" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.