# #e32630

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e32630`
- RGB: rgb(227, 38, 48)
- HSL: hsl(357, 77%, 52%)
- OKLCH: oklch(0.591 0.22 25.3)
- Relative luminance: 0.1793
- Nearest named color: Barberry (#ee1133, Δ 2.259) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e32630

## Tints & shades

- Tints (toward white): #e63d45, #e84f57, #eb666c, #ed787d, #f08e93, #f3a5a9, #f6b7ba, #f9cdd0, #fbdfe1, #fef6f6
- Shades (toward black): #d41c25, #be1921, #ac161e, #95131a, #7e1016, #680d12, #510b0e, #3f080b, #290507, #120203

## Harmonies

- Complementary: #26e3d9
- Analogous: #e3268e, #e37b26
- Triadic: #30e326, #2630e3
- Split-complementary: #26e37b, #268ee3
- Tetradic: #8ee326, #26e3d9, #7b26e3

## Colors that go with #e32630

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e32630: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e32630 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e32630: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e32630 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e32630, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e32630: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e32630: 18 real palettes, including Costco's brand system and Netflix's brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e32630: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b0171f (7.03:1)
- On black (#000000): 4.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ec6f75 (7.1:1)

## Brands using this color

- **Pepsi** — secondary #e32934 (Δ 0.382) — https://brandsweets.com/colors/brands/pepsi-com
- **Marvel** — accent #e62429 (Δ 0.778) — https://brandsweets.com/colors/brands/marvel-com
- **Lay's** — accent #df2027 (Δ 1.229) — https://brandsweets.com/colors/brands/lays-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.36) — https://brandsweets.com/colors/brands/pizzahut-com
- **Walgreens** — primary #e31836 (Δ 1.393) — https://brandsweets.com/colors/brands/walgreens-com
- **Costco** — primary #e31837 (Δ 1.465) — https://brandsweets.com/colors/brands/costco-com
- **Lenovo** — secondary #e1251b (Δ 1.601) — https://brandsweets.com/colors/brands/lenovo-com
- **Codecademy** — accent #dc2626 (Δ 1.65) — https://brandsweets.com/colors/brands/codecademy-com
- **Pinterest** — primary #e40424 (Δ 1.766) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — accent #e60023 (Δ 1.814) — https://brandsweets.com/colors/brands/pinterest-com
- **Formula 1** — accent #e8002d (Δ 1.85) — https://brandsweets.com/colors/brands/formula1-com
- **KFC** — primary #e4002b (Δ 1.884) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.884) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.884) — https://brandsweets.com/colors/brands/nascar-com
- **Pringles** — secondary #ea002a (Δ 1.91) — https://brandsweets.com/colors/brands/pringles-com
- **LG** — secondary #ea1917 (Δ 1.965) — https://brandsweets.com/colors/brands/lg-com
- **AliExpress** — secondary #ea0934 (Δ 1.971) — https://brandsweets.com/colors/brands/aliexpress-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e32630-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e32630" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.