# #e30220

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e30220`
- RGB: rgb(227, 2, 32)
- HSL: hsl(352, 98%, 45%)
- OKLCH: oklch(0.577 0.234 26)
- Relative luminance: 0.1648
- Nearest named color: Alarm (#ec0003, Δ 2.18) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e30220

## Tints & shades

- Tints (toward white): #fc0324, #fd213e, #fd3a54, #fd536a, #fe7284, #fe8b9a, #fea4b0, #febdc6, #ffdce0, #fff5f6
- Shades (toward black): #cf021d, #bb021b, #a70218, #920115, #7e0112, #65010e, #51010b, #3d0109, #280006, #140003

## Harmonies

- Complementary: #02e3c5
- Analogous: #e30291, #e35502
- Triadic: #20e302, #0220e3
- Split-complementary: #02e355, #0291e3
- Tetradic: #91e302, #02e3c5, #5502e3

## Colors that go with #e30220

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e30220: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e30220 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e30220: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e30220 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e30220, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e30220: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e30220: 18 real palettes, including Netflix's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e30220: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b10219 (7.26:1)
- On black (#000000): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ed0222 (4.63:1); AA: background → #f7f7f7 (4.56:1); AAA: text → #fd6277 (7.19:1)

## Brands using this color

- **Pinterest** — primary #e40424 (Δ 0.352) — https://brandsweets.com/colors/brands/pinterest-com
- **Toyota** — secondary #e10a1d (Δ 0.487) — https://brandsweets.com/colors/brands/toyota-com
- **Pinterest** — accent #e60023 (Δ 0.639) — https://brandsweets.com/colors/brands/pinterest-com
- **KFC** — primary #e4002b (Δ 0.891) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 0.891) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 0.891) — https://brandsweets.com/colors/brands/nascar-com
- **Netflix** — primary #e50914 (Δ 0.926) — https://brandsweets.com/colors/brands/netflix
- **Nintendo** — secondary #e60012 (Δ 0.953) — https://brandsweets.com/colors/brands/nintendo-com
- **WWE** — secondary #e40707 (Δ 1.242) — https://brandsweets.com/colors/brands/wwe-com
- **Lay's** — accent #df2027 (Δ 1.337) — https://brandsweets.com/colors/brands/lays-com
- **Formula 1** — accent #e8002d (Δ 1.436) — https://brandsweets.com/colors/brands/formula1-com
- **Vodafone** — primary #e60000 (Δ 1.45) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.45) — https://brandsweets.com/colors/brands/vodafone-com
- **Budweiser** — primary #dc041c (Δ 1.451) — https://brandsweets.com/colors/brands/budweiser-com
- **Formula 1** — secondary #e10600 (Δ 1.476) — https://brandsweets.com/colors/brands/formula1-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.516) — https://brandsweets.com/colors/brands/target-com
- **Pinterest** — secondary #dd0e0e (Δ 1.595) — https://brandsweets.com/colors/brands/pinterest-com
- **Pringles** — secondary #ea002a (Δ 1.607) — https://brandsweets.com/colors/brands/pringles-com
- **Walgreens** — primary #e31836 (Δ 1.777) — https://brandsweets.com/colors/brands/walgreens-com
- **Costco** — primary #e31837 (Δ 1.868) — https://brandsweets.com/colors/brands/costco-com
- **Gatorade** — secondary #ea0000 (Δ 1.917) — https://brandsweets.com/colors/brands/gatorade-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.923) — https://brandsweets.com/colors/brands/pizzahut-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.929) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Codecademy** — accent #dc2626 (Δ 1.939) — https://brandsweets.com/colors/brands/codecademy-com
- **Lenovo** — secondary #e1251b (Δ 1.948) — https://brandsweets.com/colors/brands/lenovo-com
- **Marvel** — accent #e62429 (Δ 1.992) — https://brandsweets.com/colors/brands/marvel-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e30220-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e30220" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.