# #e30202

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e30202`
- RGB: rgb(227, 2, 2)
- HSL: hsl(0, 98%, 45%)
- OKLCH: oklch(0.576 0.236 29.2)
- Relative luminance: 0.1638
- Nearest named color: Alarm (#ec0003, Δ 1.829) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e30202

## Tints & shades

- Tints (toward white): #fc0303, #fd2121, #fd3a3a, #fd5353, #fe7272, #fe8b8b, #fea4a4, #febdbd, #ffdcdc, #fff5f5
- Shades (toward black): #cf0202, #bb0202, #a70202, #920101, #7e0101, #650101, #510101, #3d0101, #280000, #140000

## Harmonies

- Complementary: #02e3e3
- Analogous: #e30273, #e37302
- Triadic: #02e302, #0202e3
- Split-complementary: #02e373, #0273e3
- Tetradic: #73e302, #02e3e3, #7302e3

## Colors that go with #e30202

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e30202: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e30202 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e30202 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e30202: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e30202 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e30202, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e30202: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e30202: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b60202 (7:1)
- On black (#000000): 4.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ed0202 (4.61:1); AA: background → #f5f5f5 (4.5:1); AAA: text → #fd6262 (7.1:1)

## Brands using this color

- **WWE** — secondary #e40707 (Δ 0.317) — https://brandsweets.com/colors/brands/wwe-com
- **Formula 1** — secondary #e10600 (Δ 0.4) — https://brandsweets.com/colors/brands/formula1-com
- **Vodafone** — primary #e60000 (Δ 0.597) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 0.597) — https://brandsweets.com/colors/brands/vodafone-com
- **Netflix** — primary #e50914 (Δ 0.763) — https://brandsweets.com/colors/brands/netflix
- **Nintendo** — secondary #e60012 (Δ 0.82) — https://brandsweets.com/colors/brands/nintendo-com
- **Toyota** — secondary #e10a1d (Δ 1.088) — https://brandsweets.com/colors/brands/toyota-com
- **Pinterest** — secondary #dd0e0e (Δ 1.162) — https://brandsweets.com/colors/brands/pinterest-com
- **Gatorade** — secondary #ea0000 (Δ 1.416) — https://brandsweets.com/colors/brands/gatorade-com
- **Pinterest** — primary #e40424 (Δ 1.584) — https://brandsweets.com/colors/brands/pinterest-com
- **Wired** — secondary #eb0000 (Δ 1.621) — https://brandsweets.com/colors/brands/wired-com
- **Pinterest** — accent #e60023 (Δ 1.648) — https://brandsweets.com/colors/brands/pinterest-com
- **Twitch** — accent #eb0400 (Δ 1.667) — https://brandsweets.com/colors/brands/twitch-tv
- **Lenovo** — secondary #e1251b (Δ 1.709) — https://brandsweets.com/colors/brands/lenovo-com
- **Budweiser** — primary #dc041c (Δ 1.75) — https://brandsweets.com/colors/brands/budweiser-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.772) — https://brandsweets.com/colors/brands/maccosmetics-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.826) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Lay's** — accent #df2027 (Δ 1.853) — https://brandsweets.com/colors/brands/lays-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e30202-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e30202" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.