# #e2d374

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e2d374`
- RGB: rgb(226, 211, 116)
- HSL: hsl(52, 65%, 67%)
- OKLCH: oklch(0.859 0.118 100.5)
- Relative luminance: 0.6402
- Nearest named color: Ancient Treasure (#e7d082, Δ 2.117) — https://brandsweets.com/colors/ancient-treasure
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e2d374

## Tints & shades

- Tints (toward white): #e4d781, #e7db8d, #eadf9a, #ece3a7, #f0e8b7, #f3ecc4, #f5f0d1, #f8f4dd, #fbf8ea, #fdfcf7
- Shades (toward black): #dccb5b, #d6c23d, #cab52b, #b19e25, #978820, #7a6d1a, #615715, #48400f, #2a2609, #110f04

## Harmonies

- Complementary: #7483e2
- Analogous: #e29c74, #b9e274
- Triadic: #74e2d3, #d374e2
- Split-complementary: #74b9e2, #9c74e2
- Tetradic: #74e29c, #7483e2, #e274b9

## Colors that go with #e2d374

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e2d374: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #e2d374 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e2d374: 4 real palettes, including Diner and Coastal, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #e2d374: 6 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e2d374 in 10 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #e2d374 in 4 real palettes, including Miro's brand system and Farmers Market, as the supporting colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #e2d374: 4 real palettes, including Prime Video's brand system and Blueprint, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e2d374: 10 real palettes, including McDonald's's brand system and FIFA's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #82751c (4.66:1); AA: background → #595959 (4.6:1); AAA: text → #615715 (7.29:1); AAA: background → #3d3d3d (7.14:1)
- On black (#000000): 13.8:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e2d374-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e2d374" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.