# #e29dda

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e29dda`
- RGB: rgb(226, 157, 218)
- HSL: hsl(307, 54%, 75%)
- OKLCH: oklch(0.782 0.114 330.7)
- Relative luminance: 0.4534
- Nearest named color: plum (#dda0dd, Δ 1.006) — https://brandsweets.com/colors/plum
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/e29dda

## Tints & shades

- Tints (toward white): #e4a5dd, #e8b0e1, #eab8e4, #ecc0e7, #f0ccec, #f2d4ef, #f4dcf2, #f7e4f5, #faeff9, #fdf7fc
- Shades (toward black): #d981cf, #d166c5, #c94aba, #b937a9, #9d2f90, #7e2673, #621d5a, #471541, #2b0d28, #10050e

## Harmonies

- Complementary: #9de2a5
- Analogous: #c79de2, #e29db7
- Triadic: #dae29d, #9ddae2
- Split-complementary: #b7e29d, #9de2c7
- Tetradic: #e2c79d, #9de2a5, #9db7e2

## Colors that go with #e29dda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e29dda: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #e29dda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #e29dda, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #e29dda: 4 real palettes, including Macaron and Calendly's brand system, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Calendly (https://brandsweets.com/colors/brands/calendly-com), Nursery (https://brandsweets.com/palettes/light#nursery), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #e29dda in 8 real palettes, including Blossom and Macaron, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Meadow (https://brandsweets.com/palettes/light#meadow), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #e29dda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Crimson** #dc143c [pool] — Crimson is paired with #e29dda in 3 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #e29dda in 3 real palettes, including Meadow and Supabase's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c43bb4 (4.53:1); AA: background → #454545 (4.6:1); AAA: text → #912b85 (7.27:1); AAA: background → #262626 (7.26:1)
- On black (#000000): 10.07:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e29dda-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e29dda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.