# #e25412

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e25412`
- RGB: rgb(226, 84, 18)
- HSL: hsl(19, 85%, 48%)
- OKLCH: oklch(0.629 0.189 40.3)
- Relative luminance: 0.2255
- Nearest named color: Baptism by Fire (#e6490b, Δ 1.791) — https://brandsweets.com/colors/baptism-by-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e25412

## Tints & shades

- Tints (toward white): #ed6221, #ef7339, #f18350, #f39468, #f5a580, #f7b597, #f8c6af, #fad7c6, #fce8de, #fef8f6
- Shades (toward black): #d04d11, #b8440f, #a53d0d, #8e350b, #7b2e0a, #682708, #501e07, #3d1705, #260e03, #130702

## Harmonies

- Complementary: #12a1e2
- Analogous: #e21239, #e2bc12
- Triadic: #12e254, #5412e2
- Split-complementary: #12e2bc, #1239e2
- Tetradic: #39e212, #12a1e2, #bc12e2

## Colors that go with #e25412

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e25412 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e25412: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #e25412: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e25412 in 7 real palettes, including Ember and Google's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Readymag's brand system put Blue beside #e25412, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e25412: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e25412: 16 real palettes, including Postman's brand system and PlanetScale's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #e25412: 9 real palettes, including Ember and Maple, as the supporting colour. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.81:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cb4b10 (4.61:1); AA: background → #1a1a1a (4.57:1); AAA: text → #97380c (7.27:1)
- On black (#000000): 5.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ef7339 (7.18:1)

## Brands using this color

- **Postman** — secondary #e05320 (Δ 0.816) — https://brandsweets.com/colors/brands/postman-com
- **Replit** — secondary #ec4e02 (Δ 1.89) — https://brandsweets.com/colors/brands/replit

## Curated palettes containing it

- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e25412-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e25412" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.