# #e24aed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e24aed`
- RGB: rgb(226, 74, 237)
- HSL: hsl(296, 82%, 61%)
- OKLCH: oklch(0.681 0.257 325)
- Relative luminance: 0.2718
- Nearest named color: Flaming Flamingo (#dd55ff, Δ 3.078) — https://brandsweets.com/colors/flaming-flamingo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/e24aed

## Tints & shades

- Tints (toward white): #e55def, #e76af0, #ea7df2, #ed90f4, #f0a2f6, #f2b0f7, #f5c3f9, #f8d5fb, #fbe3fc, #fef6fe
- Shades (toward black): #de2eea, #da17e8, #c014cc, #a611b0, #900f99, #760c7d, #5c0a61, #410746, #2c052e, #110213

## Harmonies

- Complementary: #55ed4a
- Analogous: #914aed, #ed4aa6
- Triadic: #ede24a, #4aede2
- Split-complementary: #a6ed4a, #4aed91
- Tetradic: #ed914a, #55ed4a, #4aa6ed

## Colors that go with #e24aed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #e24aed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #e24aed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #e24aed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #e24aed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Crimson** #dc143c [pool] — Crimson is paired with #e24aed in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e24aed: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #e24aed in Night Market, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold
- **Lime** #00ff00 [pool] — Lime is paired with #e24aed in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c915d5 (4.61:1); AA: background → #262626 (4.64:1); AAA: text → #9910a2 (7.12:1)
- On black (#000000): 6.44:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e55def (7.14:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e24aed-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e24aed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.