# #e23703

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e23703`
- RGB: rgb(226, 55, 3)
- HSL: hsl(14, 97%, 45%)
- OKLCH: oklch(0.598 0.213 34.2)
- Relative luminance: 0.1891
- Nearest named color: Bacon Strips (#df3f32, Δ 2.375) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e23703

## Tints & shades

- Tints (toward white): #fb3e04, #fc5522, #fc683b, #fc7b54, #fd9372, #fda68b, #feb9a5, #fecdbe, #fee4dc, #fff7f5
- Shades (toward black): #ce3203, #ba2e03, #a62903, #922402, #7e1f02, #641902, #501401, #3c0f01, #280a01, #140500

## Harmonies

- Complementary: #03aee2
- Analogous: #e2033f, #e2a703
- Triadic: #03e237, #3703e2
- Split-complementary: #03e2a7, #033fe2
- Tetradic: #3fe203, #03aee2, #a703e2

## Colors that go with #e23703

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e23703: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e23703 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e23703: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e23703 in 7 real palettes, including McDonald's's brand system and Google's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e23703, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e23703: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #e23703 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e23703: 20 real palettes, including McDonald's's brand system and Etsy's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Netflix (https://brandsweets.com/colors/brands/netflix), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dd3603 (4.56:1); AA: background → #0a0a0a (4.51:1); AAA: text → #a62903 (7.14:1)
- On black (#000000): 4.78:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fc6436 (7.02:1)

## Brands using this color

- **Hyundai** — secondary #e63312 (Δ 1.027) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **JBL** — secondary #df2d00 (Δ 1.454) — https://brandsweets.com/colors/brands/jbl-com
- **Walgreens** — secondary #e62600 (Δ 1.752) — https://brandsweets.com/colors/brands/walgreens-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e23703-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e23703" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.