# #e22228

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e22228`
- RGB: rgb(226, 34, 40)
- HSL: hsl(358, 77%, 51%)
- OKLCH: oklch(0.586 0.222 26.6)
- Relative luminance: 0.1747
- Nearest named color: Angry Tomato (#d82029, Δ 2.098) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e22228

## Tints & shades

- Tints (toward white): #e5383e, #e84a50, #ea6166, #ed787c, #f08e91, #f3a0a3, #f6b7b9, #f9cdcf, #fbdfe0, #fef6f6
- Shades (toward black): #d01b21, #be191e, #a7161b, #901317, #7e1014, #680d11, #510b0d, #3b0809, #290506, #120203

## Harmonies

- Complementary: #22e2dc
- Analogous: #e22288, #e27c22
- Triadic: #28e222, #2228e2
- Split-complementary: #22e27c, #2288e2
- Tetradic: #88e222, #22e2dc, #7c22e2

## Colors that go with #e22228

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e22228: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e22228 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e22228: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e22228 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e22228, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e22228: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e22228: 18 real palettes, including Netflix's brand system and Costco's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e22228: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b0171c (7.03:1)
- On black (#000000): 4.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e3262d (4.58:1); AA: background → #fcfcfc (4.56:1); AAA: text → #ec6f73 (7.09:1)

## Brands using this color

- **Lay's** — accent #df2027 (Δ 0.679) — https://brandsweets.com/colors/brands/lays-com
- **Marvel** — accent #e62429 (Δ 0.877) — https://brandsweets.com/colors/brands/marvel-com
- **Lenovo** — secondary #e1251b (Δ 1.018) — https://brandsweets.com/colors/brands/lenovo-com
- **Pepsi** — secondary #e32934 (Δ 1.083) — https://brandsweets.com/colors/brands/pepsi-com
- **Codecademy** — accent #dc2626 (Δ 1.177) — https://brandsweets.com/colors/brands/codecademy-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.331) — https://brandsweets.com/colors/brands/pizzahut-com
- **Pinterest** — primary #e40424 (Δ 1.401) — https://brandsweets.com/colors/brands/pinterest-com
- **Toyota** — secondary #e10a1d (Δ 1.423) — https://brandsweets.com/colors/brands/toyota-com
- **Netflix** — primary #e50914 (Δ 1.447) — https://brandsweets.com/colors/brands/netflix
- **Pinterest** — accent #e60023 (Δ 1.51) — https://brandsweets.com/colors/brands/pinterest-com
- **Walgreens** — primary #e31836 (Δ 1.652) — https://brandsweets.com/colors/brands/walgreens-com
- **Nintendo** — secondary #e60012 (Δ 1.67) — https://brandsweets.com/colors/brands/nintendo-com
- **KFC** — primary #e4002b (Δ 1.724) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.724) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.724) — https://brandsweets.com/colors/brands/nascar-com
- **LG** — secondary #ea1917 (Δ 1.728) — https://brandsweets.com/colors/brands/lg-com
- **Costco** — primary #e31837 (Δ 1.747) — https://brandsweets.com/colors/brands/costco-com
- **WWE** — secondary #e40707 (Δ 1.764) — https://brandsweets.com/colors/brands/wwe-com
- **McDonald's** — secondary #da291c (Δ 1.875) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Formula 1** — accent #e8002d (Δ 1.89) — https://brandsweets.com/colors/brands/formula1-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.903) — https://brandsweets.com/colors/brands/target-com
- **Pringles** — secondary #ea002a (Δ 1.943) — https://brandsweets.com/colors/brands/pringles-com
- **Vodafone** — primary #e60000 (Δ 1.993) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.993) — https://brandsweets.com/colors/brands/vodafone-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e22228-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e22228" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.