# #e18996

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e18996`
- RGB: rgb(225, 137, 150)
- HSL: hsl(351, 59%, 71%)
- OKLCH: oklch(0.726 0.108 10.6)
- Relative luminance: 0.361
- Nearest named color: Boho Blush (#e58787, Δ 2.039) — https://brandsweets.com/colors/boho-blush
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/e18996

## Tints & shades

- Tints (toward white): #e496a1, #e69ea9, #e9aab3, #ecb6be, #efc2c9, #f1cad0, #f5d6db, #f8e3e6, #faebed, #fdf7f8
- Shades (toward black): #d96d7d, #d35568, #cc384e, #b22e42, #9a2839, #7e202e, #611924, #451219, #2d0c10, #100406

## Harmonies

- Complementary: #89e1d4
- Analogous: #e189c2, #e1a889
- Triadic: #97e189, #8997e1
- Split-complementary: #89e1a8, #89c2e1
- Tetradic: #c2e189, #89e1d4, #a889e1

## Colors that go with #e18996

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e18996: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #e18996 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Burlywood** #deb887 [pool] — Burlywood is paired with #e18996 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e18996: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and Bramble put Champagne beside #e18996, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #e18996: 5 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #e18996 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e18996: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Dusk, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Postman (https://brandsweets.com/colors/brands/postman-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf4459 (4.54:1); AA: background → #383838 (4.59:1); AAA: text → #a22a3c (7.16:1); AAA: background → #171717 (7.02:1)
- On black (#000000): 8.22:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e18996-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e18996" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.