# #e14037

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e14037`
- RGB: rgb(225, 64, 55)
- HSL: hsl(3, 74%, 55%)
- OKLCH: oklch(0.608 0.199 27.9)
- Relative luminance: 0.1995
- Nearest named color: Bacon Strips (#df3f32, Δ 0.621) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e14037

## Tints & shades

- Tints (toward white): #e45149, #e7665f, #ea7771, #ec8883, #f09d99, #f2aeab, #f5bfbc, #f8d0ce, #fbe6e4, #fef7f6
- Shades (toward black): #de2b21, #c8261e, #b1221b, #9b1e17, #851a14, #6a1410, #54100d, #3e0c09, #280806, #120303

## Harmonies

- Complementary: #37d9e1
- Analogous: #e13784, #e19537
- Triadic: #37e140, #4037e1
- Split-complementary: #37e195, #3784e1
- Tetradic: #84e137, #37d9e1, #9537e1

## Colors that go with #e14037

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e14037: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e14037 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e14037 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e14037: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e14037 in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e14037, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e14037: 4 real palettes, including Diner and Alpine, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e14037: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df332a (4.52:1); AA: background → #0f0f0f (4.55:1); AAA: text → #a92019 (7.22:1)
- On black (#000000): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e9736d (7.14:1)

## Brands using this color

- **Todoist** — accent #e44232 (Δ 0.907) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — secondary #e34432 (Δ 1.025) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — primary #e44434 (Δ 1.045) — https://brandsweets.com/colors/brands/todoist-com
- **Redfin** — secondary #e43c44 (Δ 1.706) — https://brandsweets.com/colors/brands/redfin-com
- **The Ordinary** — secondary #e83f42 (Δ 1.787) — https://brandsweets.com/colors/brands/theordinary-com
- **Google** — secondary #ea4335 (Δ 1.943) — https://brandsweets.com/colors/brands/google-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e14037-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e14037" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.