# #e13353

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e13353`
- RGB: rgb(225, 51, 83)
- HSL: hsl(349, 74%, 54%)
- OKLCH: oklch(0.601 0.208 16.5)
- Relative luminance: 0.19
- Nearest named color: Anarchist (#db304a, Δ 1.653) — https://brandsweets.com/colors/anarchist
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e13353

## Tints & shades

- Tints (toward white): #e34562, #e65b74, #e96d83, #ec8396, #ef95a5, #f2a6b4, #f5bcc7, #f8ced6, #fbe4e9, #fef6f8
- Shades (toward black): #d92042, #c31d3c, #ad1a35, #97172e, #811327, #6a1021, #540d1a, #3e0913, #28060c, #120305

## Harmonies

- Complementary: #33e1c1
- Analogous: #e133aa, #e16a33
- Triadic: #53e133, #3353e1
- Split-complementary: #33e16a, #33aae1
- Tetradic: #aae133, #33e1c1, #6a33e1

## Colors that go with #e13353

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e13353: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e13353 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #e13353: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e13353: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e13353 in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #e13353, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e13353: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e13353: 18 real palettes, including Costco's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df2a4b (4.59:1); AA: background → #0a0a0a (4.53:1); AAA: text → #ad1a35 (7.06:1)
- On black (#000000): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ea7187 (7.21:1)

## Brands using this color

- **Snyk** — primary #e4344b (Δ 1.255) — https://brandsweets.com/colors/brands/snyk-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e13353-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e13353" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.