# #e12923

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e12923`
- RGB: rgb(225, 41, 35)
- HSL: hsl(2, 76%, 51%)
- OKLCH: oklch(0.588 0.218 28.4)
- Relative luminance: 0.1771
- Nearest named color: Angry Tomato (#d82029, Δ 2.339) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e12923

## Tints & shades

- Tints (toward white): #e43f3a, #e7514b, #ea6662, #ed7c78, #f0928f, #f2a3a1, #f5b9b7, #f8cfce, #fbe0e0, #fef6f6
- Shades (toward black): #ce221c, #bc1f1a, #a61b17, #901814, #7e1511, #67110e, #510d0b, #3a0a08, #280706, #120302

## Harmonies

- Complementary: #23dbe1
- Analogous: #e1237c, #e18823
- Triadic: #23e129, #2923e1
- Split-complementary: #23e188, #237ce1
- Tetradic: #7ce123, #23dbe1, #8823e1

## Colors that go with #e12923

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e12923: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e12923 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e12923: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e12923 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e12923, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e12923: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e12923: 18 real palettes, including McDonald's's brand system and Netflix's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e12923: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab1c17 (7.22:1)
- On black (#000000): 4.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #eb6f6b (7.02:1)

## Brands using this color

- **Lenovo** — secondary #e1251b (Δ 0.521) — https://brandsweets.com/colors/brands/lenovo-com
- **Marvel** — accent #e62429 (Δ 1.135) — https://brandsweets.com/colors/brands/marvel-com
- **Lay's** — accent #df2027 (Δ 1.137) — https://brandsweets.com/colors/brands/lays-com
- **Codecademy** — accent #dc2626 (Δ 1.175) — https://brandsweets.com/colors/brands/codecademy-com
- **Pepsi** — secondary #e32934 (Δ 1.482) — https://brandsweets.com/colors/brands/pepsi-com
- **McDonald's** — secondary #da291c (Δ 1.497) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.64) — https://brandsweets.com/colors/brands/pizzahut-com
- **Walgreens** — secondary #e62600 (Δ 1.659) — https://brandsweets.com/colors/brands/walgreens-com
- **JBL** — secondary #df2d00 (Δ 1.738) — https://brandsweets.com/colors/brands/jbl-com
- **Netflix** — primary #e50914 (Δ 1.793) — https://brandsweets.com/colors/brands/netflix
- **LG** — secondary #ea1917 (Δ 1.797) — https://brandsweets.com/colors/brands/lg-com
- **Toyota** — secondary #e10a1d (Δ 1.933) — https://brandsweets.com/colors/brands/toyota-com
- **WWE** — secondary #e40707 (Δ 1.941) — https://brandsweets.com/colors/brands/wwe-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e12923-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e12923" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.