# #e1230e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e1230e`
- RGB: rgb(225, 35, 14)
- HSL: hsl(6, 88%, 47%)
- OKLCH: oklch(0.583 0.223 30.5)
- Relative luminance: 0.1724
- Nearest named color: Alarm (#ec0003, Δ 2.255) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e1230e

## Tints & shades

- Tints (toward white): #f02e19, #f24431, #f35a49, #f57061, #f78a7e, #f89f96, #fab5ae, #fbcbc5, #fde1dd, #fef6f5
- Shades (toward black): #ce200d, #b61d0c, #a31a0a, #901709, #7d1408, #651006, #510d05, #3e0a04, #260602, #130301

## Harmonies

- Complementary: #0ecce1
- Analogous: #e10e63, #e18d0e
- Triadic: #0ee123, #230ee1
- Split-complementary: #0ee18d, #0e63e1
- Tetradic: #63e10e, #0ecce1, #8d0ee1

## Colors that go with #e1230e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e1230e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e1230e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e1230e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e1230e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e1230e in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e1230e, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e1230e: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e1230e: 18 real palettes, including McDonald's's brand system and Netflix's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad1b0b (7.15:1)
- On black (#000000): 4.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e6240f (4.62:1); AA: background → #fafafa (4.52:1); AAA: text → #f56b5c (7.14:1)

## Brands using this color

- **Lenovo** — secondary #e1251b (Δ 0.566) — https://brandsweets.com/colors/brands/lenovo-com
- **JBL** — secondary #df2d00 (Δ 1.151) — https://brandsweets.com/colors/brands/jbl-com
- **Walgreens** — secondary #e62600 (Δ 1.206) — https://brandsweets.com/colors/brands/walgreens-com
- **McDonald's** — secondary #da291c (Δ 1.392) — https://brandsweets.com/colors/brands/mcdonalds-com
- **WWE** — secondary #e40707 (Δ 1.4) — https://brandsweets.com/colors/brands/wwe-com
- **Formula 1** — secondary #e10600 (Δ 1.51) — https://brandsweets.com/colors/brands/formula1-com
- **Netflix** — primary #e50914 (Δ 1.541) — https://brandsweets.com/colors/brands/netflix
- **Codecademy** — accent #dc2626 (Δ 1.557) — https://brandsweets.com/colors/brands/codecademy-com
- **Lay's** — accent #df2027 (Δ 1.598) — https://brandsweets.com/colors/brands/lays-com
- **Vodafone** — primary #e60000 (Δ 1.614) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.614) — https://brandsweets.com/colors/brands/vodafone-com
- **Nintendo** — secondary #e60012 (Δ 1.785) — https://brandsweets.com/colors/brands/nintendo-com
- **Pinterest** — secondary #dd0e0e (Δ 1.785) — https://brandsweets.com/colors/brands/pinterest-com
- **LG** — secondary #ea1917 (Δ 1.834) — https://brandsweets.com/colors/brands/lg-com
- **Toyota** — secondary #e10a1d (Δ 1.857) — https://brandsweets.com/colors/brands/toyota-com
- **Marvel** — accent #e62429 (Δ 1.866) — https://brandsweets.com/colors/brands/marvel-com
- **Doordash** — secondary #eb1700 (Δ 1.888) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.891) — https://brandsweets.com/colors/brands/databricks-com
- **Gatorade** — secondary #ea0000 (Δ 1.972) — https://brandsweets.com/colors/brands/gatorade-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e1230e-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e1230e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.