# #e10980

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e10980`
- RGB: rgb(225, 9, 128)
- HSL: hsl(327, 92%, 46%)
- OKLCH: oklch(0.594 0.239 357.1)
- Relative luminance: 0.1776
- Nearest named color: Benevolent Pink (#dd1188, Δ 1.468) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e10980

## Tints & shades

- Tints (toward white): #f50f8e, #f62899, #f745a7, #f85db3, #f976be, #fa8eca, #fba7d5, #fdc4e3, #feddef, #fff5fa
- Shades (toward black): #ce0975, #ba086a, #a2075c, #8e0651, #7a0546, #67043a, #53032f, #3b0221, #270216, #14010b

## Harmonies

- Complementary: #09e16b
- Analogous: #d609e1, #e10914
- Triadic: #80e109, #0980e1
- Split-complementary: #14e109, #09e1d6
- Tetradic: #e1d609, #09e16b, #0914e1

## Colors that go with #e10980

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #e10980: 7 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #e10980 in 5 real palettes, including Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #e10980 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #e10980 in 6 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #e10980 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #e10980: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e10980: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Diner and Lay's's brand system put Mustard Yellow beside #e10980, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Lay's (https://brandsweets.com/colors/brands/lays-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab0761 (7.16:1)
- On black (#000000): 4.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f859b0 (7.05:1)

## Brands using this color

- **T-Mobile** — accent #e20074 (Δ 1.788) — https://brandsweets.com/colors/brands/t-mobile-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e10980-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e10980" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.