# #e1090d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e1090d`
- RGB: rgb(225, 9, 13)
- HSL: hsl(359, 92%, 46%)
- OKLCH: oklch(0.574 0.232 28.6)
- Relative luminance: 0.1623
- Nearest named color: Angry Tomato (#d82029, Δ 2.166) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e1090d

## Tints & shades

- Tints (toward white): #f50f13, #f6282b, #f74548, #f85d60, #f97678, #fa8e90, #fba7a8, #fdc4c5, #fedddd, #fff5f5
- Shades (toward black): #ce090c, #ba080b, #a20709, #8e0608, #7a0507, #670406, #530305, #3b0203, #270202, #140101

## Harmonies

- Complementary: #09e1de
- Analogous: #e10979, #e17209
- Triadic: #0de109, #090de1
- Split-complementary: #09e172, #0979e1
- Tetradic: #79e109, #09e1de, #7209e1

## Colors that go with #e1090d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e1090d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e1090d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e1090d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e1090d in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e1090d, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e1090d: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e1090d: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e1090d: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b0070a (7.29:1)
- On black (#000000): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0a0e (4.58:1); AA: background → #f5f5f5 (4.54:1); AAA: text → #f9676a (7.18:1)

## Brands using this color

- **Formula 1** — secondary #e10600 (Δ 0.376) — https://brandsweets.com/colors/brands/formula1-com
- **WWE** — secondary #e40707 (Δ 0.613) — https://brandsweets.com/colors/brands/wwe-com
- **Toyota** — secondary #e10a1d (Δ 0.771) — https://brandsweets.com/colors/brands/toyota-com
- **Pinterest** — secondary #dd0e0e (Δ 0.776) — https://brandsweets.com/colors/brands/pinterest-com
- **Netflix** — primary #e50914 (Δ 0.876) — https://brandsweets.com/colors/brands/netflix
- **Vodafone** — primary #e60000 (Δ 0.992) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 0.992) — https://brandsweets.com/colors/brands/vodafone-com
- **Nintendo** — secondary #e60012 (Δ 1.008) — https://brandsweets.com/colors/brands/nintendo-com
- **Budweiser** — primary #dc041c (Δ 1.347) — https://brandsweets.com/colors/brands/budweiser-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.348) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Pinterest** — primary #e40424 (Δ 1.441) — https://brandsweets.com/colors/brands/pinterest-com
- **Lay's** — accent #df2027 (Δ 1.521) — https://brandsweets.com/colors/brands/lays-com
- **Lenovo** — secondary #e1251b (Δ 1.581) — https://brandsweets.com/colors/brands/lenovo-com
- **Pinterest** — accent #e60023 (Δ 1.607) — https://brandsweets.com/colors/brands/pinterest-com
- **Gatorade** — secondary #ea0000 (Δ 1.777) — https://brandsweets.com/colors/brands/gatorade-com
- **Codecademy** — accent #dc2626 (Δ 1.8) — https://brandsweets.com/colors/brands/codecademy-com
- **McDonald's** — secondary #da291c (Δ 1.976) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Wired** — secondary #eb0000 (Δ 1.977) — https://brandsweets.com/colors/brands/wired-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e1090d-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e1090d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.