# #e0968f

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e0968f`
- RGB: rgb(224, 150, 143)
- HSL: hsl(5, 57%, 72%)
- OKLCH: oklch(0.745 0.091 25.4)
- Relative luminance: 0.3964
- Nearest named color: Blushing Rose (#e09b81, Δ 2.602) — https://brandsweets.com/colors/blushing-rose
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/e0968f

## Tints & shades

- Tints (toward white): #e4a19b, #e6a8a3, #e9b4af, #ebbbb7, #efc7c3, #f2d2cf, #f4d9d7, #f7e5e3, #faeceb, #fdf7f7
- Shades (toward black): #d97b73, #d16157, #ca4a3f, #b43c31, #98332a, #7c2a22, #60201a, #481814, #2c0f0c, #100504

## Harmonies

- Complementary: #8fdae0
- Analogous: #e08fb1, #e0be8f
- Triadic: #8fe096, #968fe0
- Split-complementary: #8fe0be, #8fb1e0
- Tetradic: #b1e08f, #8fdae0, #be8fe0

## Colors that go with #e0968f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e0968f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #e0968f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Scale AI (https://brandsweets.com/colors/brands/scale-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/emerald-green
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e0968f: 6 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Forest Floor put Champagne beside #e0968f, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #e0968f: 5 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #e0968f in 5 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #e0968f in 4 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e0968f: 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Guinness's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca4a3f (4.6:1); AA: background → #3d3d3d (4.62:1); AAA: text → #9c342b (7.14:1); AAA: background → #1f1f1f (7.01:1)
- On black (#000000): 8.93:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e0968f-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e0968f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.