# #e04e29 A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#e04e29` - RGB: rgb(224, 78, 41) - HSL: hsl(12, 75%, 52%) - OKLCH: oklch(0.62 0.189 35) - Relative luminance: 0.2146 - Nearest named color: Baptism by Fire (#e6490b, Δ 1.626) — https://brandsweets.com/colors/baptism-by-fire - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/e04e29 ## Tints & shades - Tints (toward white): #e4603f, #e66f51, #e98167, #ec9079, #efa38f, #f2b5a6, #f5c4b8, #f8d6ce, #fbe5e0, #fef8f6 - Shades (toward black): #d2421e, #bb3b1b, #aa3518, #932e15, #7d2712, #67200f, #50190b, #3e1409, #280d06, #120603 ## Harmonies - Complementary: #29bce0 - Analogous: #e02960, #e0a929 - Triadic: #29e04e, #4e29e0 - Split-complementary: #29e0a9, #2960e0 - Tetradic: #60e029, #29bce0, #a929e0 ## Colors that go with #e04e29 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e04e29 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e04e29: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal - **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e04e29 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen - **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e04e29: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Substack (https://brandsweets.com/colors/brands/substack-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue - **Amber** #ffbf00 [pool] — Amber is paired with #e04e29 in 7 real palettes, including Google's brand system and Ember, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 9 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #e04e29, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e04e29: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt - **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #e04e29 in 4 real palettes, including Farmers Market and Clay & Linen, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d2421e (4.63:1); AA: background → #171717 (4.52:1); AAA: text → #a13217 (7.04:1) - On black (#000000): 5.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e7765a (7.14:1) ## Brands using this color - **Postman** — secondary #e05320 (Δ 1.226) — https://brandsweets.com/colors/brands/postman-com - **Todoist** — secondary #e34432 (Δ 1.997) — https://brandsweets.com/colors/brands/todoist-com ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e04e29-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#e04e29" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.