# #e0484d A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#e0484d` - RGB: rgb(224, 72, 77) - HSL: hsl(358, 71%, 58%) - OKLCH: oklch(0.617 0.188 22.8) - Relative luminance: 0.2102 - Nearest named color: Bacon Strips (#df3f32, Δ 2.748) — https://brandsweets.com/colors/bacon-strips - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/e0484d ## Tints & shades - Tints (toward white): #e3595e, #e66b6f, #e97c80, #ec8e91, #ef9fa2, #f2b1b3, #f5c2c4, #f8d3d5, #fbe5e6, #fef6f7 - Shades (toward black): #dc3238, #cd2328, #b71f24, #9d1b1f, #87171b, #711316, #570f11, #410b0d, #270708, #110303 ## Harmonies - Complementary: #48e0db - Analogous: #e04899, #e08f48 - Triadic: #4de048, #484de0 - Split-complementary: #48e08f, #4899e0 - Tetradic: #99e048, #48e0db, #8f48e0 ## Colors that go with #e0484d Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e0484d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e0484d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal - **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #e0484d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit), Databricks (https://brandsweets.com/colors/brands/databricks-com). — https://brandsweets.com/colors/dodgerblue - **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e0484d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue - **Amber** #ffbf00 [pool] — Amber is paired with #e0484d in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e0484d, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e0484d: 6 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt - **Denim** #1560bd [pool] — Designers have shipped Denim with #e0484d: 20 real palettes, including Costco's brand system and Postman's brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Postman (https://brandsweets.com/colors/brands/postman-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dc3238 (4.61:1); AA: background → #141414 (4.56:1); AAA: text → #aa1d22 (7.22:1) - On black (#000000): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e77377 (7.12:1) ## Brands using this color - **Redfin** — secondary #e43c44 (Δ 1.704) — https://brandsweets.com/colors/brands/redfin-com - **The Ordinary** — secondary #e83f42 (Δ 1.865) — https://brandsweets.com/colors/brands/theordinary-com ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e0484d-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#e0484d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.