# #e04438

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e04438`
- RGB: rgb(224, 68, 56)
- HSL: hsl(4, 73%, 55%)
- OKLCH: oklch(0.61 0.195 28.6)
- Relative luminance: 0.2027
- Nearest named color: Bacon Strips (#df3f32, Δ 0.85) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e04438

## Tints & shades

- Tints (toward white): #e3544a, #e66960, #e97a72, #ec8a83, #ef9f9a, #f2b0ab, #f5c1bd, #f7d1ce, #fbe6e5, #fef7f6
- Shades (toward black): #dd2f22, #c72a1f, #b0251c, #9a2118, #841c15, #6a1611, #54120d, #3e0d0a, #280806, #120403

## Harmonies

- Complementary: #38d5e0
- Analogous: #e03881, #e09738
- Triadic: #38e044, #4438e0
- Split-complementary: #38e097, #3881e0
- Tetradic: #81e038, #38d5e0, #9738e0

## Colors that go with #e04438

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e04438: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e04438 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e04438 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e04438: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e04438 in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e04438, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e04438: 4 real palettes, including Diner and Alpine, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e04438: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dd3327 (4.59:1); AA: background → #121212 (4.51:1); AAA: text → #a8241a (7.16:1)
- On black (#000000): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e8766d (7.24:1)

## Brands using this color

- **Todoist** — secondary #e34432 (Δ 0.792) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — primary #e44434 (Δ 0.853) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — accent #e44232 (Δ 0.856) — https://brandsweets.com/colors/brands/todoist-com
- **Google** — secondary #ea4335 (Δ 1.912) — https://brandsweets.com/colors/brands/google-com
- **The Ordinary** — secondary #e83f42 (Δ 1.998) — https://brandsweets.com/colors/brands/theordinary-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e04438-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e04438" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.