# #e04429

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e04429`
- RGB: rgb(224, 68, 41)
- HSL: hsl(9, 75%, 52%)
- OKLCH: oklch(0.609 0.197 32.3)
- Relative luminance: 0.2014
- Nearest named color: Bacon Strips (#df3f32, Δ 1.283) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e04429

## Tints & shades

- Tints (toward white): #e4583f, #e66751, #e97b67, #ec8a79, #ef9e8f, #f2b1a6, #f5c1b8, #f8d4ce, #fbe4e0, #fef7f6
- Shades (toward black): #d2391e, #bb331b, #aa2e18, #932815, #7d2212, #671c0f, #50160b, #3e1109, #280b06, #120503

## Harmonies

- Complementary: #29c5e0
- Analogous: #e02969, #e0a029
- Triadic: #29e044, #4429e0
- Split-complementary: #29e0a0, #2969e0
- Tetradic: #69e029, #29c5e0, #a029e0

## Colors that go with #e04429

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e04429: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e04429 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e04429: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e04429 in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Doordash's brand system and Glossier's brand system put Blue beside #e04429, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e04429: 4 real palettes, including Diner and Alpine, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e04429: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #e04429 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db3b1f (4.51:1); AA: background → #0f0f0f (4.59:1); AAA: text → #a52d18 (7.03:1)
- On black (#000000): 5.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e8735e (7.05:1)

## Brands using this color

- **Todoist** — secondary #e34432 (Δ 0.958) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — accent #e44232 (Δ 1.15) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — primary #e44434 (Δ 1.224) — https://brandsweets.com/colors/brands/todoist-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e04429-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e04429" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.