# #e040f2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e040f2`
- RGB: rgb(224, 64, 242)
- HSL: hsl(294, 87%, 60%)
- OKLCH: oklch(0.673 0.27 323.5)
- Relative luminance: 0.2592
- Nearest named color: Epink (#dd33ff, Δ 2.659) — https://brandsweets.com/colors/epink
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/e040f2

## Tints & shades

- Tints (toward white): #e353f3, #e666f4, #e975f5, #ec88f7, #ef9bf8, #f2aef9, #f5c1fb, #f7cffc, #fae2fd, #fdf5fe
- Shades (toward black): #db24f0, #d410ea, #ba0ecd, #a40db5, #8a0b99, #70097c, #5b0764, #410548, #2b0330, #110113

## Harmonies

- Complementary: #52f240
- Analogous: #8740f2, #f240ab
- Triadic: #f2e040, #40f2e0
- Split-complementary: #abf240, #40f287
- Tetradic: #f28740, #52f240, #40abf2

## Colors that go with #e040f2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #e040f2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #e040f2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #e040f2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #e040f2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Crimson** #dc143c [pool] — Crimson is paired with #e040f2 in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e040f2: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #e040f2 in Night Market, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold
- **Lime** #00ff00 [pool] — Lime is paired with #e040f2 in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c70fdb (4.65:1); AA: background → #242424 (4.57:1); AAA: text → #970ca7 (7.18:1)
- On black (#000000): 6.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e55df4 (7.2:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e040f2-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e040f2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.