# #e029da

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e029da`
- RGB: rgb(224, 41, 218)
- HSL: hsl(302, 75%, 52%)
- OKLCH: oklch(0.645 0.272 329.7)
- Relative luminance: 0.225
- Nearest named color: Drunk-Tank Pink (#dd11dd, Δ 1.872) — https://brandsweets.com/colors/drunk-tank-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e029da

## Tints & shades

- Tints (toward white): #e43fde, #e651e1, #e967e5, #ec79e8, #ef8fec, #f2a6f0, #f5b8f3, #f8cef7, #fbe0fa, #fef6fd
- Shades (toward black): #d21ecc, #bb1bb6, #aa18a5, #93158f, #7d1279, #670f64, #500b4e, #3e093d, #280627, #120311

## Harmonies

- Complementary: #29e02f
- Analogous: #8b29e0, #e0297e
- Triadic: #dae029, #29dae0
- Split-complementary: #7ee029, #29e08b
- Tetradic: #e08b29, #29e02f, #297ee0

## Colors that go with #e029da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #e029da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #e029da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #e029da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #e029da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e029da in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e029da: two real palettes: Hasbro's brand system and Maybelline's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #e029da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Deep Pink** #ff1493 [harmony: analogous] — Deep Pink is #e029da's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.82:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cd1dc7 (4.57:1); AA: background → #1a1a1a (4.56:1); AAA: text → #9c1698 (7.04:1)
- On black (#000000): 5.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e85ee3 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e029da-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e029da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.