# #e02935

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e02935`
- RGB: rgb(224, 41, 53)
- HSL: hsl(356, 75%, 52%)
- OKLCH: oklch(0.588 0.215 24.3)
- Relative luminance: 0.1769
- Nearest named color: Angry Tomato (#d82029, Δ 2.185) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e02935

## Tints & shades

- Tints (toward white): #e43f4a, #e6515b, #e96770, #ec7981, #ef8f96, #f2a6ab, #f5b8bc, #f8ced1, #fbe0e2, #fef6f7
- Shades (toward black): #d21e2a, #bb1b25, #aa1822, #93151d, #7d1219, #670f15, #500b10, #3e090c, #280608, #120304

## Harmonies

- Complementary: #29e0d4
- Analogous: #e02991, #e07829
- Triadic: #35e029, #2935e0
- Split-complementary: #29e078, #2991e0
- Tetradic: #91e029, #29e0d4, #7829e0

## Colors that go with #e02935

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e02935: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e02935 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e02935: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e02935 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e02935, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e02935: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e02935: 18 real palettes, including Costco's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e02935: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae1923 (7.09:1)
- On black (#000000): 4.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #eb7078 (7.12:1)

## Brands using this color

- **Pepsi** — secondary #e32934 (Δ 0.612) — https://brandsweets.com/colors/brands/pepsi-com
- **Lay's** — accent #df2027 (Δ 1.288) — https://brandsweets.com/colors/brands/lays-com
- **Walgreens** — primary #e31836 (Δ 1.345) — https://brandsweets.com/colors/brands/walgreens-com
- **Costco** — primary #e31837 (Δ 1.392) — https://brandsweets.com/colors/brands/costco-com
- **Marvel** — accent #e62429 (Δ 1.451) — https://brandsweets.com/colors/brands/marvel-com
- **Codecademy** — accent #dc2626 (Δ 1.547) — https://brandsweets.com/colors/brands/codecademy-com
- **Redfin** — primary #dc3443 (Δ 1.598) — https://brandsweets.com/colors/brands/redfin-com
- **Lenovo** — secondary #e1251b (Δ 1.946) — https://brandsweets.com/colors/brands/lenovo-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.996) — https://brandsweets.com/colors/brands/target-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e02935-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e02935" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.