# #e01f22

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e01f22`
- RGB: rgb(224, 31, 34)
- HSL: hsl(359, 76%, 50%)
- OKLCH: oklch(0.58 0.223 27.4)
- Relative luminance: 0.1694
- Nearest named color: Angry Tomato (#d82029, Δ 1.682) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e01f22

## Tints & shades

- Tints (toward white): #e33538, #e74b4e, #e95d60, #ec7476, #ef8a8c, #f2a1a2, #f5b7b8, #f8c9ca, #fbe0e0, #fef6f6
- Shades (toward black): #ca1c1e, #b8191c, #a21618, #901416, #791112, #630d0f, #510b0c, #3a0809, #280606, #120203

## Harmonies

- Complementary: #1fe0dd
- Analogous: #e01f83, #e07c1f
- Triadic: #22e01f, #1f22e0
- Split-complementary: #1fe07c, #1f83e0
- Tetradic: #83e01f, #1fe0dd, #7c1fe0

## Colors that go with #e01f22

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e01f22: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e01f22 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e01f22: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e01f22 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e01f22, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e01f22: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e01f22: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e01f22: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af181a (7.07:1)
- On black (#000000): 4.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e2282b (4.57:1); AA: background → #fafafa (4.58:1); AAA: text → #eb6f71 (7.04:1)

## Brands using this color

- **Lay's** — accent #df2027 (Δ 0.393) — https://brandsweets.com/colors/brands/lays-com
- **Codecademy** — accent #dc2626 (Δ 0.812) — https://brandsweets.com/colors/brands/codecademy-com
- **Lenovo** — secondary #e1251b (Δ 0.846) — https://brandsweets.com/colors/brands/lenovo-com
- **Toyota** — secondary #e10a1d (Δ 1.027) — https://brandsweets.com/colors/brands/toyota-com
- **Netflix** — primary #e50914 (Δ 1.254) — https://brandsweets.com/colors/brands/netflix
- **Pinterest** — primary #e40424 (Δ 1.368) — https://brandsweets.com/colors/brands/pinterest-com
- **McDonald's** — secondary #da291c (Δ 1.42) — https://brandsweets.com/colors/brands/mcdonalds-com
- **WWE** — secondary #e40707 (Δ 1.42) — https://brandsweets.com/colors/brands/wwe-com
- **Marvel** — accent #e62429 (Δ 1.452) — https://brandsweets.com/colors/brands/marvel-com
- **Pinterest** — secondary #dd0e0e (Δ 1.508) — https://brandsweets.com/colors/brands/pinterest-com
- **Nintendo** — secondary #e60012 (Δ 1.509) — https://brandsweets.com/colors/brands/nintendo-com
- **Formula 1** — secondary #e10600 (Δ 1.559) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — accent #e60023 (Δ 1.576) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.586) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.638) — https://brandsweets.com/colors/brands/target-com
- **Pepsi** — secondary #e32934 (Δ 1.687) — https://brandsweets.com/colors/brands/pepsi-com
- **Vodafone** — primary #e60000 (Δ 1.743) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.743) — https://brandsweets.com/colors/brands/vodafone-com
- **Budweiser** — primary #dc041c (Δ 1.771) — https://brandsweets.com/colors/brands/budweiser-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.777) — https://brandsweets.com/colors/brands/pizzahut-com
- **KFC** — primary #e4002b (Δ 1.8) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.8) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.8) — https://brandsweets.com/colors/brands/nascar-com
- **Wells Fargo** — primary #d71e28 (Δ 1.924) — https://brandsweets.com/colors/brands/wellsfargo-com
- **LG** — secondary #ea1917 (Δ 1.98) — https://brandsweets.com/colors/brands/lg-com
- **Walgreens** — primary #e31836 (Δ 1.995) — https://brandsweets.com/colors/brands/walgreens-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e01f22-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e01f22" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.