# #e01c06

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e01c06`
- RGB: rgb(224, 28, 6)
- HSL: hsl(6, 95%, 45%)
- OKLCH: oklch(0.578 0.226 30.4)
- Relative luminance: 0.1669
- Nearest named color: Alarm (#ec0003, Δ 2.319) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e01c06

## Tints & shades

- Tints (toward white): #f91f06, #f93a24, #fa503d, #fb6656, #fb8174, #fc988d, #fdaea5, #fdc5be, #fee0dc, #fff6f5
- Shades (toward black): #cc1905, #b81705, #a41404, #901204, #7c0f03, #630c03, #500a02, #3c0702, #280501, #140201

## Harmonies

- Complementary: #06cae0
- Analogous: #e0065d, #e08906
- Triadic: #06e01c, #1c06e0
- Split-complementary: #06e089, #065de0
- Tetradic: #5de006, #06cae0, #8906e0

## Colors that go with #e01c06

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e01c06: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e01c06 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e01c06 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e01c06: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e01c06 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e01c06, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e01c06: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e01c06: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae1504 (7.22:1)
- On black (#000000): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e51c06 (4.5:1); AA: background → #f7f7f7 (4.52:1); AAA: text → #fb6656 (7.14:1)

## Brands using this color

- **Formula 1** — secondary #e10600 (Δ 0.956) — https://brandsweets.com/colors/brands/formula1-com
- **Lenovo** — secondary #e1251b (Δ 0.989) — https://brandsweets.com/colors/brands/lenovo-com
- **WWE** — secondary #e40707 (Δ 1.077) — https://brandsweets.com/colors/brands/wwe-com
- **Pinterest** — secondary #dd0e0e (Δ 1.229) — https://brandsweets.com/colors/brands/pinterest-com
- **Netflix** — primary #e50914 (Δ 1.369) — https://brandsweets.com/colors/brands/netflix
- **Vodafone** — primary #e60000 (Δ 1.369) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.369) — https://brandsweets.com/colors/brands/vodafone-com
- **McDonald's** — secondary #da291c (Δ 1.391) — https://brandsweets.com/colors/brands/mcdonalds-com
- **JBL** — secondary #df2d00 (Δ 1.543) — https://brandsweets.com/colors/brands/jbl-com
- **Toyota** — secondary #e10a1d (Δ 1.546) — https://brandsweets.com/colors/brands/toyota-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.554) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Codecademy** — accent #dc2626 (Δ 1.588) — https://brandsweets.com/colors/brands/codecademy-com
- **Nintendo** — secondary #e60012 (Δ 1.593) — https://brandsweets.com/colors/brands/nintendo-com
- **Lay's** — accent #df2027 (Δ 1.605) — https://brandsweets.com/colors/brands/lays-com
- **Walgreens** — secondary #e62600 (Δ 1.687) — https://brandsweets.com/colors/brands/walgreens-com
- **State Farm** — primary #d62311 (Δ 1.915) — https://brandsweets.com/colors/brands/statefarm-com
- **Gatorade** — secondary #ea0000 (Δ 1.958) — https://brandsweets.com/colors/brands/gatorade-com
- **Burger King** — primary #d62300 (Δ 1.971) — https://brandsweets.com/colors/brands/bk-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e01c06-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e01c06" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.