# #e01a35

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e01a35`
- RGB: rgb(224, 26, 53)
- HSL: hsl(352, 79%, 49%)
- OKLCH: oklch(0.58 0.223 22.7)
- Relative luminance: 0.1684
- Nearest named color: crimson (#dc143c, Δ 1.355) — https://brandsweets.com/colors/crimson
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e01a35

## Tints & shades

- Tints (toward white): #e62d46, #e9445a, #ec5b6e, #ee7282, #f18896, #f39ba6, #f6b1bb, #f9c8cf, #fbdfe3, #fef6f7
- Shades (toward black): #cd1830, #b7152b, #a41327, #8d1121, #7b0e1d, #640c18, #520a13, #3b070e, #29050a, #120204

## Harmonies

- Complementary: #1ae0c5
- Analogous: #e01a97, #e0631a
- Triadic: #35e01a, #1a35e0
- Split-complementary: #1ae063, #1a97e0
- Tetradic: #97e01a, #1ae0c5, #631ae0

## Colors that go with #e01a35

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e01a35: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e01a35 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e01a35: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e01a35 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #e01a35, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e01a35: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e01a35: 18 real palettes, including Costco's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e01a35: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad1429 (7.22:1)
- On black (#000000): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e41b36 (4.51:1); AA: background → #fafafa (4.61:1); AAA: text → #ee6d7e (7.12:1)

## Brands using this color

- **Walgreens** — primary #e31836 (Δ 0.593) — https://brandsweets.com/colors/brands/walgreens-com
- **Costco** — primary #e31837 (Δ 0.623) — https://brandsweets.com/colors/brands/costco-com
- **Wendy's** — primary #dd1438 (Δ 0.932) — https://brandsweets.com/colors/brands/wendys-com
- **KFC** — primary #e4002b (Δ 1.202) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.202) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.202) — https://brandsweets.com/colors/brands/nascar-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.227) — https://brandsweets.com/colors/brands/target-com
- **Tiffany & Co.** — secondary #e50739 (Δ 1.261) — https://brandsweets.com/colors/brands/tiffany-com
- **Lay's** — accent #df2027 (Δ 1.475) — https://brandsweets.com/colors/brands/lays-com
- **Pinterest** — primary #e40424 (Δ 1.521) — https://brandsweets.com/colors/brands/pinterest-com
- **Pepsi** — secondary #e32934 (Δ 1.596) — https://brandsweets.com/colors/brands/pepsi-com
- **Formula 1** — accent #e8002d (Δ 1.625) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — accent #e60023 (Δ 1.749) — https://brandsweets.com/colors/brands/pinterest-com
- **Toyota** — secondary #e10a1d (Δ 1.847) — https://brandsweets.com/colors/brands/toyota-com
- **AliExpress** — secondary #ea0934 (Δ 1.898) — https://brandsweets.com/colors/brands/aliexpress-com
- **Codecademy** — accent #dc2626 (Δ 1.955) — https://brandsweets.com/colors/brands/codecademy-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e01a35-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e01a35" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.